Retail Marketing Executive

7 months ago

Warrington, United Kingdom Betfred Full time

**Job Title**:
Retail Marketing Executive

**Department**:
Retail Marketing

**Location**:
Birchwood, Warrington

**Reporting To**:
Retail Marketing Manager

**Overview**

As the Retail Marketing Executive you will support the Retail Marketing Manager in the development, implementation and review of all Retail Marketing material. You’ll be responsible for supporting in the day-to-day management of the Retail Marketing channels, optimising promotions and products and supporting the overall marketing strategy. This role requires a proactive individual, able to work with wider marketing teams to support the business targets.

**Responsibilities**
- Work with the Marketing and Product teams to produce and execute a campaign schedule that aligns to the business needs.
- Work closely with the Design team to create and review all in-shop marketing.
- Provide admin support.
- Support shop staff and other key stakeholders.
- Plan, design and execute campaigns via all channels.
- Understand KPI performance, trends and opportunities to improve future marketing activity.
- Ensure all promotions, terms & conditions and campaigns are compliant and in line with the Gambling Commission, GDPR and ASA guidelines.
- Investigate new and innovative ways of communicating with Betfred’s customers.
- Perform competitor analysis and when relevant utilise to drive growth.
- Work closely with the wider team supporting the day-to-day marketing requirements including the implementation of campaigns, and the measurement of effectiveness.

**Experience and Skills**
- Knowledge and interest in the sporting calendar and gambling industry.
- Strong Excel and data management skills.
- Strong written communication skills and attention to detail.
- Experience of marketing communication systems.
- Self-motivated and able to manage own workload.
- Proactive, resourceful, flexible and creative.

**Benefits**

**Be Rewarded**:

- **Earn Extra Rewards**: Unlock bonuses and incentives to enhance your income.
- **Secure Your Future**: Build a nest egg with monthly pension contribution, helping you prepare for the future.
- **Family Support**: Access enhanced Maternity & Paternity Pay to help you prepare for new additions to your family.
- **Refer and Earn**: Cash-in on our 'Refer a Friend' programme - we're always looking for exceptional individuals like you
- **Peace of Mind**: Benefit from a death in service benefit, though we hope you'll never need it.
- **Save Smart**: Enjoy discounts and cashback offers from a diverse range of high-street and online retailers, saving on everyday essentials and indulgences.

**Get Recognised**:

- **Celebrate Longevity**: Join our long-service recognition programme, honouring the dedication of our loyal team members throughout their careers.
- **Peer and Manager Acknowledgment**: Recognise and be recognised for your achievements, earning points redeemable with over 700 global retailers.
- **Life's Milestones**: Receive a gift to celebrate the birth of a baby, adoptions, and weddings, along with an extra day off for your wedding day.

**Feel Valued**:

- **Always Accessible Healthcare**: Benefit from a 24/7 virtual GP service for you and your family, ensuring prompt health answers that fit your schedule.
- **Prioritise Mental Wellbeing**: Utilise an independent service to identify and receive mental health support, including face-to-face counselling and self-help resources.
- **Financial Wellbeing**: Optimise your budget with our financial wellbeing package, offering real-time earnings tracking and early access to earned pay to help support you with unexpected bills.
- **Savings Made Easy**: Set up salary-based savings and earn a 5% boost through our savings scheme.
- **Personalised Financial Guidance**: Access one-on-one support from an independent Financial Coach.
- **Comprehensive Assistance**: Confidentially address life challenges through our Employee Assistance Programme, covering childcare, family matters, relationships, addiction, legal issues, financial concerns and more.
- **Holistic Wellbeing Tools**: Explore a wide range of resources for physical, mental, nutritional, and financial wellbeing through our Wellbeing App.
- **Eye Care Benefits**: Enjoy complimentary eye tests and contributions towards single lens prescriptions for VDU users.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company pension
- Employee discount
- Free parking
- Health & wellbeing programme
- Referral programme
- Store discount

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus scheme

Work Location: In person

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