Direct Channel Marketing Executive

3 weeks ago

Preston, United Kingdom Smart Recruit Online Full time

We have an exciting opportunity to join the team as a Direct Channel Marketing Executive.

This role sits within the direct channel marketing team where you will be helping to deliver an ongoing programme of direct-to-customer marketing campaigns including customer acquisition, lead nurture, and cross/re-sell campaigns throughout the customer journey.

You will develop your skills in digital and traditional media campaigns and multi-channel marketing across our direct-to-customer brands including Key Later Life and Standard Life Equity Release.

As part of this Direct Channel Marketing Executive role, you’ll also have the opportunity to work with our brand, advertising, and digital marketing teams to gain exposure to large budget multi-channel campaigns.

Working on a flexible hybrid working basis, this role is typically a full-time position however, we’re open to adapt the role to suit someone looking for 80% of this.

**In this Direct Channel Marketing Executive role, you’ll**:

- Create customer-centric campaigns to support the annual plan from strategy through to campaign close-down including performance analysis
- Work with data partners and in-house data analysts to create campaign selection data
- Work closely with the in-house studio and external agencies to develop marketing/campaign assets
- Help to get marketing assets approved with compliance and other stakeholders
- Gain wider buy-in with your plans through excellent stakeholder management skills

**Benefits**:

- 23 days holiday plus bank holidays rising to 28 with service
- Additional holiday buy/sell scheme
- 1 charity day
- Tier 1 pension (Employee 5%, Employer 8%)
- Simply Health cashback plan
- Life Assurance (typically x4 salary)
- Team and personal training opportunities

**Essential Skills**:
**Ideally, you’ll have**:

- Proven experience of marketing, preferably in a multi-channel environment
- Excellent organisational skills with the ability to manage multiple tasks to tight deadlines
- Results-driven attitude - ensure that marketing campaigns fulfil strategic goals and achieve required business goals
- Creative thinking skills that can be applied to problems-solving
- Excellent Microsoft Office skills
- High levels of attention to detail
- Proactive and flexible attitude, ability to effectively prioritise
- Agency and client-side experience would be advantageous

**Desired Skills**:
Most of all we look for people who display and work around the core values of our business:
**Ambitious** - to break ground to help our customers enjoy a better retirement.
**Supportive** - relationships are key to everything we do.
**Personal** - going above and beyond to offer exceptional service.
**Integrity** - honest, true, and transparent in all of our relationships.
**Responsive** - whatever the challenge we’ll deliver the right result.
**Expert** - experts in our field, our thirst for knowledge never stops.

**About Company**:
**Essential Requirements**:** Ideally, you’ll have**:

- Proven experience of marketing, preferably in a multi-channel environment
- Excellent organisational skills with the ability to manage multiple tasks to tight deadlines
- Results-driven attitude - ensure that marketing campaigns fulfil strategic goals and achieve required business goals
- Creative thinking skills that can be applied to problems-solving
- Excellent Microsoft Office skills
- High levels of attention to detail
- Proactive and flexible attitude, ability to effectively prioritise
- Agency and client-side experience would be advantageous

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