International Marketing Manager

1 month ago


Malvern Wells, United Kingdom SF Recruitment Full time

SF Recruitment are working with an organisation in Malvern who are looking for an International Marketing Manager
Must come from an education background - this is essential
Global travel approx. 12 weeks of the year
Overview:
Creating and executing marketing campaigns, managing the school's social media presence, and developing marketing materials such as brochures and videos. Primarily, however, this role comprises relationship building with the school's network of internationaleducation agents as well as travelling frequently to add to that network.
The Business Development and Marketing Manager will work closely with the school's leadership team, admissions team, and other departments to ensure that the school's message is communicated effectively to prospective students, parents, and agents.
Key Responsibilities for the general Marketing aspect of the role:

- Develop and implement a comprehensive marketing plan to promote the school and increase enrollment
- Manage the school's social media presence and create engaging content to attract prospective students
- Create and distribute marketing materials, including brochures, videos, and other multimedia
- Collaborate with the admissions team to create targeted marketing campaigns for specific demographic groups
- Organise and execute events and open houses to showcase the school and its programs
- Analyse data to track the effectiveness of marketing efforts and make recommendations for improvement
- Stay up-to-date with the latest marketing trends and best practices in the education industry
Key Responsibilities for the International Recruitment aspect of the role:

- Develop a comprehensive international recruitment plan: This should include a clear understanding of the school's target markets, the characteristics of the ideal international student, and the school's unique selling points.
- Establish a strong online presence: This includes having a professional and user-friendly website that is easily accessible to international visitors, as well as actively managing the school's social media accounts in key languages. Creating engaging multimediacontent, such as videos and virtual tours, that showcase the school's facilities, programs, and community.
- Attend international education fairs and events: The school should attend key international education fairs and events to promote its brand and connect with potential students, agents and other stakeholders. This can be an effective way to build relationshipswith agents and families in key markets, as well as to directly engage with potential students.
- Develop relationships with agents and partners: Building relationships with local agents, schools and partner organisations in key markets can be crucial in promoting the school and connecting with potential students. These relationships can also help providethe school with valuable insights into the local market.
- Track and evaluate the effectiveness of recruitment strategies: Regularly evaluate the effectiveness of recruitment strategies and adjust as needed. Keep track of the number of international students, their origin and their performance to optimize the recruitmentstrategies.
Qualifications:

- Bachelor's degree in marketing, communications, or a related field
- A minimum of 3 years of experience in marketing, with experience in the education sector
- Strong written and verbal communication skills
- Experience with social media management and content creation
- Experience with event planning and execution
- Strong analytical and problem-solving skills
- Ability to work effectively in a team and collaborate with different departments
- Ability to travel frequently


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