Senior Content and Engagement Lead

4 weeks ago


Glasgow, United Kingdom Cabinet Office Full time

**Details**:
**Reference number**:

- 302360**Salary**:

- £50,694 - £57,654**Job grade**:

- Grade 7**Contract type**:

- Permanent**Business area**:

- CO - Government People Group (GPG)**Type of role**:

- Communications / Marketing
- Digital**Working pattern**:

- Flexible working, Full-time, Job share, Part-time**Number of jobs available**:

- 1Contents

Location

About the job

**Benefits**:
Things you need to know

Location
- Glasgow, YorkAbout the job

**Job summary**:
The Cabinet Office sits at the heart of government. We support the Prime Minister and ensure the effective running of government, and we are home to a diverse array of business units, professions, and central functions.

Sitting in the Cabinet Office, the Government People Group (GPG) exists to work with departments, professions, and functions to build a modern, effective Civil Service. We support the government workforce with the right skills and capability. We are working with leaders to get the right people in the right jobs, with the right skills and continuous learning to excel in their roles.

The Leadership College for Government (LCG) is an important part of the Government People Group. The LCG equips public and Civil Service leaders with the skills, knowledge, and networks to solve today's most complex problems. We offer short and long leadership programmes and events, management programmes for civil servants at every grade, and networks between Civil Service and public sector leaders who have potential for the most senior roles.

**Job description**:
This role is for someone who wants their work to have a lasting impact.

We are looking for someone who can define and deliver an integrated communications and engagement strategy for the Leadership College for Government. Our ambition is high, and we hope to find somebody who can use their expertise and insights to help shape what and how the LCG supports public and civil servants.

We care about our impact on a leader’s ability to work with their peers - we don’t chase page views or click through rates. If you want your work to make a difference, read on.

**Responsibilities will include**:

- Developing the LCG’s policy and operational goals into an integrated, measurable communication strategy across a range of channels
- Setting LCG’s content strategy for both future work and to better use the content we have already created
- Working alongside programme delivery leads to communicate and promote the LCG offer to stakeholders, partners and prospective applicants across multiple channels - some of this will need a campaign approach, and some will need a lighter touch
- Reporting on impact and insights to the senior team, influencing short term delivery plans and longer term strategy for the LCG
- Manage multiple project strands to create and personally deliver unique content assets that have an impact and can inspire
- Ownership of external communications and marketing, including commissioning and editing the quarterly newsletter (Inside Leadership) and LCG’s social media channels
- Leading delivery and oversight of external facing event opportunities, including the LCG’s presence at Civil Service Live and external speaking opportunities
- Owning the connection to and positive relationships with heads of internal comms in every government department and comms leads in the most significant public sector leadership academies (such as NHS Leadership Academy, Defence Academy)

**Person specification**:
We are open to considering applicants with transferable skills and knowledge that will allow them to flourish. Some of the below are listed as desirable and could be developed if you don’t meet them now.

**Skills**
- Outstanding strategy skills: how to lead others, analyse objectives and needs, spot opportunities, translate them into a strategy and a plan, how to define measurable objectives
- Exceptional writing skills, and ability to adapt communications and content across channels and audience segments
- Exceptional ability to report on comms, content, and engagement impact for different internal groups (i.e. report to the Chief People Officer or to programme delivery teams)
- Effective project management skills to coordinate delivery across multiple programmes of work
- Ability to understand the bigger picture and its opportunities / complications for your work
- Well practised audience segmentation, mapping, and reporting techniques (desirable)

**Experience**
- Experience of delivering multi-channel communications campaigns, ideally within a government context
- Excellent ability to build rapport with suppliers and colleagues across teams, forging relationships with people at all levels
- Experience of managing strategic engagement campaigns (desirable)
- Experience of working in government communications, using the Government Communications Service (GCS) tools and frameworks (desirable)

**Knowledge**
- Knowledge of leadership development, Civil Service mode



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