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Digital Content Writer

4 weeks ago

Loughborough, United Kingdom Access Full time

**Sector**: Marketing
- **Expiry Date**: 11 June 2023
- **Job Ref**: J9145

**Digital Content Writer - HSC**

**Join the Access Family and see how we make software ideas become a reality**

**Our core value of ‘Love Work, Love Life, Be You’ has been central to our success and so we’re looking for people to join us who share our passion for making things better every day and help us continue to grow.**

**We are the number one UK headquartered software provider in the UK and are forecasted to grow to a global population of over 12,000 employees by 2026.**

**What are we all about?**

At Access, we love software and how technology never stays the same. It's this obsession that drives us to work closely across sectors to understand the business needs of our customers - from the Hospitality sector, to Manufacturing industry, to Not for Profit’s to Construction, and many more.

We're passionate about helping our customers stay one step ahead of the challenges facing their industry and business, currently helping over 60,000 customers to have the freedom to do more. You will be part of an integral part of a growing and professional marketing team that is highly regarded across the company. We have a robust people development program that is based on clear measures of success through regular objective setting for each and every role coupled with personal development and training programs.

**Role overview**:
Working closely with our marketing and content teams, as well as SEO and digital specialists, you will help to deliver The Access Group’s search-first agenda and support the implementation of a customer-centric content strategy that ensures we are well positioned in the SERP landscape. This will require creating and optimising on-site content such as landing pages, blogs, case studies, inbound hubs and other resources with SEO team guidance. It may also require creating trending, industry relevant articles, videos, podcasts, guides and infographics to support wider business objectives to create demand, build awareness and generate sales opportunities.

**Responsibilities**:

- Research, and write web copy - using SEO best practice and optimisation techniques. Copy will include landing pages, blogs, resources, case studies and more.
- Optimise existing web content with a focus on driving traffic to the website from search results and mopping up demand for our solutions.
- Work closely with the marketing team and digital teams (SEO, PPC, web leads and UX) to ensure all content marketing initiatives and activities are aligned with the search-first agenda to drive growth in search engines.
- Collaborate with external agency teams to produce high quality content for digital PR and marketing campaigns.
- Work with the content marketing manager to understand and analyse audience segments to drive content creation and campaigns.
- Support the ideation and development of on-site search-first campaigns - thinking about content strategy, SEO optimisation and user journeys to drive traffic, engagement and leads.
- Identify and execute search-first content ideas to support campaign messaging used in wider customer marketing programmes. Content could include blogs, video, podcasts, white papers, ebooks, reports, webinars, infographics, etc.
- Work closely with the internal data, design, product owners, and sales teams to utilise internal expertise and resource wherever possible when curating and creating content.
- Use external relationships to support thought leadership content and seek out external content opportunities to increase awareness.
- Support the execution of content plans - in line with seasonal trends, campaign activities, business strategy, new product acquisitions and site migrations.
- Work with the content marketing manager to continually monitor and review performance of content vs targets - optimising content plans and testing, measuring, and learning to find new approaches to move the needle.

**Skills, experience and attributes required**
- Proven experience in content marketing for an online business, preferably in B2B software products.
- Strong knowledge and experience in copywriting for the web, with an understanding of organic web traffic performance metrics.
- Experience in SEO / search-first copywriting - with a foundational understanding of using SEO best practice to optimise content.
- Confident following detailed briefs for search-first copy creation.
- Excellent content author, editor and writer, with great attention to detail and a focus on quality.
- Excellent verbal and written communication skills.
- Happy to collaborate with the SEO team and receive feedback on work.
- Editorial mindset with a strong understanding of digital customer journeys and experiences, and how to influence them.
- Comfortable tapping into audience needs, language and content preferences across different marketing channels.
- Demonstrated self-starter and team player.
- Excellent people skills to intera

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