Digital Content Manager

4 weeks ago

Loughborough, United Kingdom The Access Group Full time

Join the Access Family and see how we make software ideas become a reality
Our core value of Love Work, Love Life, Be You' has been central to our success and so we're looking for people to join us who share our passion for making things better every day and help us continue to grow.
We are the number one UK headquartered software provider in the UK and are forecasted to grow to a global population of over 12,000 employees by 2026.
What are we all about?
At Access, we love software and how technology never stays the same. It's this obsession that drives us to work closely across sectors to understand the business needs of our customers - from the Hospitality sector, to Manufacturing industry, to Not for Profit'sto Construction, and many more.
We're passionate about helping our customers stay one step ahead of the challenges facing their industry and business, currently helping over 60,000 customers to have the freedom to do more. You will be part of an integral part of a growing and professionalmarketing team that is highly regarded across the company. We have a robust people development program that is based on clear measures of success through regular objective setting for each and every role coupled with personal development and training programs.
Are you ready for the challenge?
Role Overview
Our Digital Content Managers lead the identification and execution of key content marketing initiatives that will grow the divisions within the Access business. This position will own the success of the content marketing strategy, working closely with the Headof Marketing, sales, product management, and the rest of the marketing team to drive growth through its marketing content.
This will require creating winning content that addresses key industry trends, positions Access as credible thought-leaders and seeks new channels in which to position Access. This role will focus on strategizing and delivering on content marketing initiativesthat support the wider Access business to ultimately create demand, build awareness and generate sales opportunities.

**Responsibilities**:

- Design the content marketing strategies that take on a journey through the content marketing funnel.
- Develop an editorial calendar that consistently delivers useful content and ensures deadlines are met.
- Develop and execute content ideas which help support campaign messaging to be used in the wider customer marketing programmes. Content could include blogs, video, podcasts, white papers, ebooks, reports, webinars, infographics, etc.
- Work closely with the internal data, design and digital teams to utilise internal expertise and resource wherever possible.
- Champion external relationships to support thought leadership content and seek out external opportunities to increase awareness of Access.
- Optimize content considering organic SEO, with a focus on driving traffic to the website and increasing demand for Access solutions.
- Continually measure and report on results vs targets; optimise plans and test, measure, learn to find new approaches; analyse and define audience segments to drive content campaign plans.
- Collaborate with internal central marketing and external agency teams to produce high quality content.
Experience/Attributes
- Proven experience in content marketing, preferably in b2b software products.
- Excellent content author and writer
- Excellent verbal and written communication skills with the ability to understand and translate technical information into business benefits and thought leadership themes.
- Editorial mindset with an ability to understand the audience's content preferences.
- Demonstrated self-starter with an ability to manage and motivate other team members
- Concrete evidence in drafting creative articles/content across an IT product portfolio for UK audiences across multiple sectors
- Excellent people skills to interact with staff, colleagues, customers and cross-functional teams, and third parties
- A team player but has the ability to lead a cross functional team, particularly under time and resource pressure
- Comfortable managing multiple projects with tight deadlines
- Hands on experience with SEO and web traffic metrics
- Demonstrated experience of designing and executing strong inbound generation campaigns using a wide variety of media and mediums
- Energetic and passionate about the world of fundraising and giving back.
Qualifications:
BSc / BA degree in Marketing, Journalism or relevant field
Proven professional experience in the technology industry
Proven experience in content marketing
Proven experience leading project teams and multiple stakeholders within multi-division and matrixed structures
What does Access offer you?
On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme you'll also be able to choose from a range of benefits to suit you. We pride ourselves on being an organisation that gives backso you'll also have a charity day you can take to support something that matters to you.
At Access we're all about helping everyone Love Work and Love Life. Why? Because we believe people can only be their best when they can be themselves. So, if you are excited about this role, but your past experience doesn't match perfectly, we'd still loveto hear from you. You might just be who we are looking for.
We love the fact that we're all different. We believe by having more diverse perspectives at work improves how we run our business, helps us to better support our customers, and when you think about it, it's just more fun

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