Content Specialist

2 months ago

Gosforth, United Kingdom Parkdean Resorts Full time

We are looking for a creative content producer is passionate about content creation and development for digital and ecommerce.

Bringing a creative and focused mindset to the team, to challenge and help deliver wide ranging content development working collaboratively with our cross functional teams in the business. This is a key content role reporting to our Content Product Manager, working with a senior content specialist supporting the wider Digital Trading, Product Management and Experience Design Teams to create the best online holiday buying experience for our customers.

You will be a passionate about user focused content creation, solving customers problems and using the power of content to help create amazing holiday memories for our customers.

Role & Responsibilities:

- Produce content to support our online experience strategy
- Work within our content guidelines and support in the development these to ensure we produce the best and most helpful content for our customers at all stages of their digital journey
- Plan and create content in line with the business and brand guidelines
- Use evidence, data and research to help define user needs and make content decisions
- Focus on producing appropriate content and delivering it across our digital experience in the right place at the right time across our customer journeys
- Upload, create and publish content using our digital experience platform (Sitecore 10)
- Be a champion of user-centred design practices and advocate for accessible products and services
- Using analytical and problem-solving skills to help the team challenge assumptions and solve design problems
- Support the end-to-end content process for Parkdean as a whole as part of our Content Production Team
- Work within the framework of our content strategy to support our SEO and Digital Marketing Teams to sustain and increase our digital visibility and online conversion goals
- Help create and articulate content briefs working with our commercial, product and retail teams to best tell the story of a Parkdean holiday and holiday home ownership to our customers to make their digital journey as easy and rewarding as possible
- Monitor market trends to support internal growth and conversion performance

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