Head of Fs Marketing
4 days ago
**Job details**:
- Salary Competitive plus benefits
- DisciplineFinancial Services & Customer Operations
- Reference007682
**N Brown - who we are and why work for us?**
At N Brown, we’re committed to building a diverse workforce and creating an inclusive environment that values equality for all. Our vision is that by ‘championing inclusion, we’ll become the most loved and trusted fashion retailer’. Diversity, Equity, and Inclusion are, therefore, at the heart of our culture.
We’re a forward-thinking digital retailer with a financial services proposition to be proud of. We’re customer-obsessed, serving them through three core brands: JD Williams, Simply Be, and Jacamo. We’re experienced, with over 160 years of trading under our belt. We’re inclusive, as we believe in fashion without boundaries; and we’re sustainable, striving to make as little impact on the planet as possible.
**The role**
We’re looking for a **Head of FS Marketing (Castle)** to shape and lead the delivery of our new Financial Services Brand as part of the FS Platform Project (Castle). Reporting to the FS Transformation Director and working closely with Product and Marketing teams, the role is responsible for developing the business proposition, ‘North Star’ vision for the project, and to deliver the marketing strategy for launch of the brand and each consumer facing proposition.
**What’s in it for you?**
- Hybrid working
- 24 days holiday (+ 8 bank holidays) with the option to buy an additional 10 days
- Annual bonus scheme
- Enhanced maternity and adoption leave
- Company pension with up to 8% N Brown contribution
- Mental Health support both internally and externally, including access to our wellbeing champions and counselling services
- A range of financial wellbeing support
- Colleague discount across all N Brown brands
- Onsite café with subsidised rates and local restaurant discounts
- Life Assurance and Private Medical Insurance
- Paid volunteer time - all our colleagues can take a full day paid to volunteer for a charity of their choice
**What will you do as a Head of Marketing (Castle) at N Brown?**
- Lead the design and delivery of our new FS Brand Proposition as a key member of FS Platform Team (Castle), aligned to the overall project delivery timeframe.
- Own content creation for and drive/support build and launch of a new website for the FS Brand including all required content for integration across N Brown retail brands.
- Develop launch plans for the new brand/proposition, covering:
- (1) plan for launch of the new brand to all colleagues ahead of live testing with staff accounts
- (2) plan for existing customer launch of the brand to drive 90%+ awareness prior to migration
- (3) plans to launch the minimum marketable proposition [MMP]
- (4) support design and delivery of new propositions and develop/deliver plans to launch them as they are delivered - all comms for the new brand across all marketing channels.
**What skills and experience will you have?**
- Knowledge of marketing regulated industry beneficial, past FS experience ideal
- Technical field with limitations on messaging and governance/audit that some fields of marketing don’t touch upon.
- Previous experience of working and engaging with (Chief/Director/Head) stakeholders and expertise (experienced Marketing Teams) involved in effective delivery.
**Our promise to you**:
We’re an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
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