Head of CRM

2 weeks ago


London, United Kingdom Salt Search Full time

Head of CRM

£80,000 - £90,000

One of the largest travel brands in the UK are looking for a Head of CRM to join their growing digital function. The company have invested huge amounts of money into their transformation and CRM will play a key role in their growth.

This is a super exciting opportunity to lead an existing team of 5 with further budget to grow the team.

I am sure you have been a customer of theirs in the past - so you'll probably have a very good idea of how their CRM is run already

**Responsibilities**:

- Report into the Marketing Director and be the strategic lead for CRM & Loyalty across the business
- Manage a team of 5 with the view of growing this further
- Deliver a contact strategy that achieves high rates of customer engagement, and generates revenue, sales and loyalty
- Adopt a robust test and learn approach to CRM, ensuring that all learnings are captured and applied to future campaigns
- Work across multiple markets, setting CRM strategy and driving change
- Work on the CRM tech stack
- Produce clear plans for each quarter to deliver new customer focussed objectives
- Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme

**Requirements**:

- Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing
- Experience of developing and executing CRM strategies
- Ideally coming from an ecommerce/ tech background
- Team management experience
- Analytically minded


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