Online Content and Merchandising Executive'

3 weeks ago

London, United Kingdom FERRERO Full time

**Job Location: Greenford, London**:
**Company Description**:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

**Diversity Statement**:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

**About the Role**:
In the role of **Online Content and Merchandising Executive for Thorntons**, you will spearhead the strategic planning and operational implementation of product, promotion, point-of-sale, and content merchandising across D2C websites and associated channels. Collaborating closely with marketing, insights, operational, fulfilment, and customer care teams, you will work towards achieving both commercial and consumer objectives. Your responsibilities include overseeing the execution of digital campaigns in adherence to 'perfect store' principles, managing content, assets, and product information, and supporting the end-to-end process for their development. Additionally, you will play a pivotal role in creating an immersive shopping experience that seamlessly integrates content and commerce.

**Main Responsibilities**:
In the realm of merchandising services coordination, the focus lies on defining a strategic approach to digital visual merchandising and point-of-sale (POS). Consistent verification of the allocated budget for D2C merchandising services is paramount, with an emphasis on allocating this budget across diverse sales lines, expecting the involvement of dedicated personnel in merchandising activities. The goal is to maximize commercial performance through intelligent merchandising strategies. Ongoing reviews of the quality of merchandising services provided by third parties are conducted, with plans for corrective action when required. This includes coordinating contract drafting activities with the Merchandise Agency and Procurement, along with monthly meetings with key stakeholders to share information and enhance service levels.

In the realm of D2C projects and campaigns Thorntons, the objective is to align customer-focused campaigns and define D2C requirements for successful implementation. This involves supervising the creation of campaigns in collaboration with Marketing, presenting identified solutions to the D2C team and agencies. The process includes leading the briefing of digital assets and launching digital campaigns with adherence to 'Perfect store' principles. Support is provided for Campaign CRO (Conversion Rate Optimization) and CX (Customer Experience) personalisation.

Regarding the coordination of personnel formation within the agency, continuous supervision ensures proper Point of Sales service. This involves following the established strategy and delivering against key metrics. Verification of product availability, proper website placement, visibility of prices, and correct positioning of digital materials is conducted. Collaboration with Digital trading is essential to understand key sales metrics for optimal product placement. All activities are executed to ensure Point Of Sales Quality targets, with a special focus on promotions, action plans, secondary placements, and out-of-stock scenarios. Building and maintaining constructive relationships with key stakeholders is an integral part of this coordination effort

**Who we are looking for**:
**How to be successful in the role and at Ferrero**:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

**Requisition ID**

62939

**Job function**

Forza Vendite

**Country**

United Kingdom

**City**

London

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