CRM Insight Analyst
3 days ago
**Join us on the Journey...**
We have an exciting opportunity for a CRM Insight Analyst, who will be instrumental in supporting the business through data analysis and customer insight with understanding of customer behaviours, trends, segmentation and modelling of our data warehouse. Youwill provide actionable insight to the commercial and marketing teams as well as supporting the Insight Manager to ensure the data “tells a story”.
**What you'll do...**
- Analyse, manipulate and present data from the database to provide actionable insight to the business to support improving the commercial performance and customer experience as well as understanding better who customers are.
- Maintain and update the customer segmentation to ensure it reflects our customers as well as providing reporting and analysis on a regular basis on growth, decline and change of the customer base.
- Develop and maintain reporting dashboards to track key Customer and Marketing KPIs and commercial performance, to inform strategic and operational decision making on an on-going basis.
- Analyse the effectiveness of CRM, Marketing and Business Development activity with a view to continuous improvement and highlighting opportunities for future strategy through Marketing Cloud.
- Use tools such as marketing cloud for data selections and optimising campaigns working with the CRM Manager.
- Develop campaign performance dashboards for core campaigns to include an broad array of measurement metrics / indicators
**About us**:
National Express Group is a leading public transport operator carrying 1 million bus passengers each day Our aim is to provide the best possible experience to National Express customers and to remain their number one choice in the passenger transportationsector.
**We offer a wide range of benefits such as...**
- Company pension
- Free travel for you and your partner
- Variety of deals and discounts from NX online portal
- Employee Assistance Programme
- Endless opportunities to progress and undertake further qualifications and training
**Things to note...** National Express has a very high focus on health and safety and as a result operates a strict Drugs and Alcohol Policy which is applicable to all employees.
Drug and Alcohol testing is completed as part of the assessment process as well as random checks during employment according to the policy.
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