Marketing Planning Co-ordinator

2 weeks ago


Reading, United Kingdom Primark Full time

**Marketing Planning Co-Ordinator - Regional**

**Purpose of role**:
The Marketing Planning team is responsible for leading the end-to-end planning for all marketing campaigns across various marketing functions. Working with key stake holders, the role will support the with the development and execution of marketing campaigns across the estate. The role will work with the wider brand team by co-ordinating the critical path for each campaign and event, help in planning and supporting the team in managing multi-channel marketing campaigns to ultimately drive traffic, increase conversion and build brand awareness.

**Location**:Dublin or London

**Duration**: 12 Month FTC

**Key Responsibilities**:

- The role will be responsible for coordinating all elements of local marketing calendars to ensure they align with global campaigns.
- Will be the holder of the overall budget tracker for market spent, monitoring spend vs forecast, flagging areas of risk.
- Support with collating & communicating all weekly actively, including staying on top of weekly status meetings, chasing down actions, proactively sharing competitive information and market trends/developments.
- Support with campaign KPI’s, monitoring progress vs target and campaign evaluation.
- Partner with key stakeholders & product business partners to inform briefs for all creative requirements across all channels including POS, Web, Social and Windows.
- Be the fountain of knowledge and gatekeeper for all things calendar related ensuring our local teams are represented in the overall mix.
- Work with Primark stakeholders and external agencies to support and assist delivery of local marketing activity
- Assisting the implementation of location marketing activity, working with retail and regional teams to make sure all information is relevant and up to date and we’re maximizing all marketing opportunities.
- Own the end-to-end management of a critical path for a campaign brief, flag and escalate any concerns or risks
- Working with the regional marketing teams and key stakeholders to collate regional data, insights, local nuances, and customer profiles which can inform marketing strategies
- Support with managing marketing strategies and communication plans for Primark at a regional level. Working closely with the brand teams to deliver marketing activity through traditional and content marketing initiatives.
- Write marketing & deliverable briefs; ensuring all brief deliverables are relevant and of value.
- Partnering with key stakeholders within the brand team at all levels to support the development of appropriate marketing plans.
- Working with Product Business Partners to learn more on Buying & Product strategies, marketing briefs and communications plan to meet buying & product objectives.
- Work in close partnership with creative teams to ensure delivery of campaign is on time, considering all local nuances and considerations.
- Be the go-to link from our regional team, for all regional specific asks relating to marketing planning.

**Essential knowledge, education, skills and experience**:

- 2-3 years' experience minimum in online & offline marketing, including experience in media buying and planning.
- Proven track record of marketing campaign management in both regional and global markets.
- Sound creative judgement and experience of production and execution across 360 channels.
- Excellent attention to detail and copy writing skills
- Self-motivated, ability to work of own initiative and in a team environment
- Strong organisational skills with the ability to work under pressure to tight deadlines
- Ability to manage and deliver multiple projects at the same time while ensuring everything is delivered to a high standard
- A flexible, approachable attitude with good problem-solving skills
- Excellent verbal communication and the ability to relay information to key stakeholders

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.



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