Marketing Assistant

5 months ago


London, United Kingdom Informa Connect Full time

**Company Description**
SuperReturn is the leading provider of events in private capital. With 20+ marketing leading events across the world providing the best in class in-person and digital networking and content for senior executives in private capital. SuperReturn is part of Informa Connect - the world leader in live events, digital content and training for professionals who want to achieve more.
- Helping execute marketing campaigns
- Implementing new ideas and strategies to enhance the promotion’s messaging, reach and effectiveness
- Creating customer focused, consistent messaging and compelling value propositions
- Balancing SEO and ‘Tone of Voice’ copywriting principles on websites. Whilst making the event website experience richer and helping drive conversions through layout, landing pages, segmented or automated messaging, video and other visual assets
- Producing digital assets and liaising with designers to maximise their visual appeal
- Assisting with PPC campaigns and working with external agency
- Liaising with our content marketing and social media team to help drive engagement, audience and conversions
- Working with media partners, industry associations and event speakers/sponsors at maximise our marketing’s reach
- Using analytical tools with tailored reports from such as PowerBi, Adestra, Google Analytics and our internal database system to help drive better commercial decisions
- Building database with responsive names
- Monitoring schedules and deadlines during all phases of the campaigns and prioritising to ensure the campaign is executed effectively and on time
- Keeping up to date with current digital trends. And incorporating new ideas and our customer insights into campaigns
- Communicating with product, sales, operations and marketing colleagues to ensure a cohesive and successful team-based approach

**Qualifications**
- 1+ year experience working in marketing role in events, media or related industry
- Hands on experience in digital marketing
- Bachelor’s degree is an advantage, especially if marketing related, but may not be essential depending on other experiences

**Additional Information** Why work for Informa?**
- 25 days annual leave
- 4 volunteering days annually
- Day off for your birthday
- Seasonal social and charitable events
- Learning and Development plan to assist with your career development
- Life assurance
- Other flexible benefits include Healthcare, Cycle to Work scheme and Season Ticket Loans
- 5% Pension match
- Share-Match options - become a shareholder


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