Strategist

2 weeks ago

London, United Kingdom McCann Demand Full time

**Who we **are**

We’re McCann Demand. McCann World Group’s best-kept secret located within McCann UK’s Bishopsgate HQ. With a team of over 80 thinkers and doers, noisemakers and problem-solvers we combine an irrepressible alchemy of creativity and science to deliver on our mission to propel our client’s businesses to their next stage of growth.

Currently we’re the global lead agency for a major airline. We also create work for Mastercard across Europe, global integrated creative for the Egypt Tourist Board, and all kinds of creative for Predator gaming, Allergan, ACER, the Electoral Commission, Refuge and PlayOJO, among others.

Armed with our attitude-focused proposition ‘For the Restless’ we believe that our progress to date is just the start.

**Where do we want to go?**

As you can imagine from ‘Restless’, we’re proud of our progress but not yet satisfied, and we want more. We see this growth as being strategically planned, based on a stronger reputation driving our opportunities both internally within McCann Worldgroup and externally too. We want to build the agency sustainably, smartly, and in a direction we can all be proud of.

**How does this role fit into the picture?**

McCann Demand is recruiting for a Strategist to help us shift brands towards their next phase of growth. You will do this by immersing yourself on the minute detail of your client’s world and being the go-to expert on it from the start and throughout our relationship with them. You'll likely (but not necessarily) have spent time in marketing/advertising agencies, but, most importantly, it’s your can-do attitude and approach to problem solving we’re interested in.

Sound good? Read on

**DAY-TO-DAY**

Your day-to-day will involve leading the strategic guidance and expertise on our broad range of clients. This might involve switching your brain from airlines to Government to laptops and back again, covering a range of brand strategy, campaign planning, comms planning, digital strategy, trend reports and much more as and when (but don’t worry, you’re not on your own and will have plenty of support wherever you need it along the way.)

Deliverables will include frameworks, briefs, workshops, POVs, presentations, research reports, trend reports and other strategic deliverables as-and-when.

**YOUR ATTRIBUTE**S**- **Clear storytelling**: You can distil findings, sell a story, deliver ideas and land frameworks through clear, compelling decks.-
**Staying curious**: You’ll be the person on the team who understands your client’s brands, businesses and the consumer behaviours relevant to them best of all. Plus you’ll keep your ear to the ground of where and how things are shifting.-
**Joining dots**:You’ll be required to analyse data, audiences, culture, and competitive trends then sync all this information with what you already know about effectiveness to prepare evidence-based recommendations and strategic presentations.-
**Finger on the pulse**: To join those dots you’ll need to have your finger on the pulse of culture, and a good understanding of “what’s going on”. This might be through being a TikTok scroller, an avid reader, a podcast junkie, or having a roster of go-to sources for trends. Any way you do it, you will know what’s going on outside of your own circle and be happy to share your thoughts with the rest of the team.-
**Roll with the punches**: Things can change quickly so you’ll be comfortable course-adjusting on the fly.-
**Speaking creative**: Inspire your creative team with a distilled course of action. The task will be simple, but the thinking won’t be, so you’ll need to balance complexity and simplicity adeptly without losing track.-
**Guiding light**: You’ll be a guiding light to the internal team and client alike, and be able to keep them from veering off course, speak up when things drift, and advocate for your strategy in your own way.-
**Handle a crowd**: You’ll be articulate and able to hold a room, taking them with you on the journey whilst being able to take feedback humbly.-
**Getting stuck in**:You won’t think twice about getting stuck into the detail and you’ll keep going until the right solution appears. Along the way you’ll have plenty of initiative and find solutions rather than identifying problems.**YOUR VALUES**- You will value asking questions over ignorance-is-bliss.-
- You will value outcomes over being a people-pleaser.-
- You will value attempting something new over staying in your comfort zone.-
- You will value going the long way round a problem (should the reward justify it) over the low-hanging-fruit.-
- You will value dissent over mediocrity - on the off chance it might move the team towards a better solution.-
- You will value resilience over rigidity, seeing a change in course as an opportunity for growth.-
- You will value the Spice Girls over Geri’s solo work. By which we mean you’re a team player, share the spotlight, an

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