Senior Biddable Executive

3 weeks ago

London, United Kingdom Starcom Full time

Company Description

Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads - small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship DEI and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

**Job Description**:
The role of the Biddable Senior Executive focuses on delivering best in class campaign activation, optimisation and analysis, primarily for two finance clients, across branding, awareness and direct response campaign objectives. The clients are Visa and AXA. You will be working very closely with a more junior Exec, with the opportunity to develop your management skills and will report into the Biddable AM who oversees all biddable media activation for the client. You will be working across both Paid Search and Paid Social campaigns, with activity primarily targeting the UK.

You will work with the Exec to ensure the biddable media strategy is executed, implementation and optimisation goals are achieved and clients’ targets are met as efficiently as possible within the given timescales. These are fast-paced and dynamic clients who are looking for innovation and success. You will have your own campaigns to run but also get a chance to delegate and oversee the Exec.

**Key Responsibilities**
- Be responsible for activation, optimisation and reporting via Search Ads 360 and Social platforms (primarily including, but not limited to, Facebook/Instagram and Twitter)
- Create media plans and provide spend forecasts
- Support the AM on regular client communications
- Creation of documents to showcase performance and provide in-depth analysis of results
- Ensure all media is booked and reconciled on time according to the financial process
- Proactively find innovative ways to improve campaigns’ performance

**Qualifications**:
**Pre-requisites for the role**
- In-depth knowledge of biddable advertising, particularly Facebook and Google with a clear understanding of optimisation across these platforms
- Media planning and analytical skills
- Prioritisation and organisation skills
- Team contribution
- Performics values and ethics - Is open to new ideas and change, curious, and collaborative; actively builds his/her knowledge, skills and digital expertise in order to promote and deliver effective campaigns ; desire to contribute, above and beyond role, to the agency as a whole

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