Senior Account Executive

2 weeks ago

London, United Kingdom Group M Worldwide Inc. Full time

EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
The role of the Senior Programmatic Executive involves the planning and execution of programmatic media plans across Display, YouTube, and emerging biddable platforms. This process requires in-depth platform expertise, strategic deployment of audience data, and collaboration with various partners throughout the programmatic ecosystem.
In this role, you will play a key part in the campaign lifecycle, start to finish: from the initial response to brief to the creation of the media plan, campaign building, day-to-day optimisations, to the presentation of end of campaign results. You will be responsible for the building and optimisation of campaigns across various biddable platforms. ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
Conduct performance analysis, internal data maintenance, issue identification and solution development.
Oversee, as appropriate, the performance of more junior team members, ensuring that you are checking their work and advising them on the correct course of action.
Experience planning, running, optimising, and reporting on programmatic display and/or video campaigns across one or more biddable platforms (e.g. Good understanding of programmatic ecosystems and terminology (DSPs, SSPs, ad servers, DMPs, brand safety measures etc.).
Important in building and developing client and supplier relationships. You must be able to analyse raw data, draw conclusions and develop actionable recommendations and strong rationales.
Proficiency in Excel (Pivot Tables, VLOOKUP, etc.).

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