Social Media Executive

6 months ago

Sunderland, United Kingdom Curaleaf Full time

This year has huge growth in store for Curaleaf, and we’re expanding our Marketing team accordingly. We’re looking for a Social Media Executive to make sure our presence is loud, on brand, and celebrated.

**About Us**:
As an international company, Curaleaf is changing lives across the world. The UK is home to Curaleaf Clinics, Curaleaf Laboratories, and Curaleaf Pharmacy, offering patient support at every stage of the Medical Cannabis journey. From initial referral to providing high quality medication manufactured in our own sites, we put people at the centre of everything we do. This doesn’t stop at patient care, but is also reflected in staff benefits, including a base salary of no lower than £25000 across the company and a minimum of 27 days holiday per year, plus bank holidays.

Curaleaf Inc, a publicly listed business and the world’s largest cannabis company, generating annual revenues of in excess of USD 1.2bn and with a market cap of USD 6 bn. At Curaleaf, we have spent the last decade driving the cannabis health movement and providing people across America with quality product they can rely on. Now we’ve gone International, joining forces with European leaders in the development and production of medical cannabis and a unique, vertically integrated model.

Curaleaf International is the International operating arm of Curaleaf Inc. The company is currently selling within the Medical market in the UK, Germany, Italy, Switzerland, the Nordics, Poland, and Israel. In addition, it is working towards launching directly into the Adult Use market that is in the process of legalising in Germany.

Our Vision: To enhance lives by cultivating, sharing, and celebrating the power of the plant.

**Position**:
**About the Role**:
As our Social Media Executive, you will coordinate the delivery and measurement of our social media communications. You’ll be responsible for the day-to-day management of all social media channels and for creating and producing engaging content to be used across each platform and beyond.

Responsibilities will include, but not be limited to:

- Building all Curaleaf UK brands, providing brand-specific continuity for each unique tone of voice
- Understanding the end-to-end patient journey in a heavily regulated sector
- Ensuring values are consistently upheld across social platforms
- Being proactive in community management, interacting with patients and encouraging positive medical cannabis conversation
- Identifying opportunities to engage and collaborate with patient or sector groups
- Generating content based on current trends and customer services feedback
- Keeping up to date on social media trends
- Working within KPI’s and reporting on ROI activities

**Requirements**:
**About You**:
This would be the perfect role for someone who is socially obsessed, who uses social media regularly and understands the core social platforms and trends across them.

It is essential you have:

- Proven track record of driving social growth and engagement
- High level of IT proficiency (MS Outlook, Excel, PowerPoint, Word)
- Deep understanding of social analytics and scheduling software (e.g. sprout social, hootsuite) and canva
- Excellent written and verbal communication skills
- Strong organisational skills with ability to manage your own workload and meet deadlines
- Ability to think outside of the box
- Social Media/Community Management degree or relevant experience

Although not essential, it would be very beneficial for you to have had experience working with a healthcare brand or in a highly regulated sector. An understanding of budget management would also set you in good stead.

**Other information**:
**What we offer**:
We value progression and development, offering lots of opportunity in a rapidly growing organisation. We also offer:

- Competitive salary
- Excellent holiday allowance
- Private medical insurance
- On-site parking
- Life insurance

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