Content Writer

2 weeks ago


Birmingham, United Kingdom Utility People Full time

**Summary**: Do you have a
**passion for brand and content with an interest in sustainability**? Our client a growing renewable energy supplier are looking for an enthusiastic Content Writer to join their expanding team. Reporting to the Head of Marketing you will
**deliver engaging content to educate and raise awareness,** attracting new customers and boosting their brand from
**Key responsibilities**:

- Collaborate with key stakeholders and team from concept to delivery of final piece.
- Undertake research on energy / sustainability and present in a clear way for a B2B audience.
- Identify customers’/partner’s needs & gaps in content and recommend new topic ideas.
- Revise following feedback, proofread and edit all articles before publication.
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Compose responses to tenders/FAQs ensuring key messages are included, tone of voice and following brand guidelines.
- Collate information from all departments, sector trends and compile ongoing set of tender answers and insights.
- Revise existing content to reflect business changes or new preferences.
- Research and evaluate competitor marketing with a focus on content.

**Skills and experience required**:

- Qualifications in **communications, marketing, English, journalism, or related field.**:

- Proven content writing or copywriting experience.
- Familiarity with web publications and SEO
- Working knowledge of content management systems e.g., WordPress
- A portfolio of published articles/whitepapers/blogs/research/social media
- Excellent research, writing, editing and grammatical skills in English.
- Ability to understand various topics, what customers want and the needs of the business.
- Effective communication skills - relay information clearly to audience


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