Tiktok Live Europe Strategy

7 months ago

London, United Kingdom TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video with millions of loyal users globally. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.

The Strategy & Initiatives Leader plays a crucial role as a key member of the TikTok LIVE EU team. This position is expected to contribute to growth by maintaining a comprehensive understanding of the livestream business landscape. Responsibilities include, but are not limited to, developing and maintaining a strategic business outlook for TikTok LIVE in Europe, leading the business planning agenda, and driving key growth initiatives across the organization.

1. Serve as the primary strategic partner to the rapidly expanding TikTok LIVE EU team, taking a strategic and data-driven approach to provide recommendations for business growth.
2. Implement initiatives that ensure the growth of the Livestream business in Europe. Identify and proactively pursue business opportunities and strategies to scale EU Live businesses. Ensure the high-quality execution of growth projects led by the TikTok LIVE EU team, such as talent agencies (Europe based and China based) and creator management strategies, among others.
3. Create and refine processes and organizational procedures to maximize efficiency and productivity. Ensure clear communication of key information across teams. Enhance the quality and efficiency of project management and OKR tracking for the entire business team.
4. Utilize data and analytics for decision-making, measure the effectiveness of initiatives, and foster a culture of structured experimentation and iteration to drive growth.

**Qualifications**:

- Minimum of 5 years of strategic and analytical experience at leading tech companies, consulting firms, or investment firms. Experience with user-generated content and livestreaming is preferred.
- Strong analytical skills and problem-solving capabilities.
- Fast learner, highly self-driven with a curious and structured thinking mindset.
- Ability to adapt to change with a roll-up-the-sleeves attitude.
- Excellent communication skills, proficient in both spoken and written English, capable of effective cross-functional collaboration. Highly responsible, independent, and resilient. Fluency in Mandarin is a plus to handle strategies for talent management agencies that are headquartered in China.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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