Digital Marketing Executive

**The Company**

An exciting opportunity to join a successful manufacturing business who provide a prestigious product both B2C and B2B, selling via retailers and direct. We are looking for a confident, self-starting Digital Marketing Executive looking to develop their skillsin digital marketing.

**The Role**

Working in a Group wide role across Hospitality and Retail divisions, to support the Digital Marketing Manager in all tasks, you will become part of a creative, dynamic and innovative team. You will be expected not only to have ideas, but also have the skills,resolve, creativity and ability to carry this right through to implementation and evaluation. Key responsibilities include, but are not limited to:

- **Website management** - News and Blog posts, Landing pages, Collection and Product Pages, Monthly copy and upload of 5* Trustpilot reviews. Work with a digital agency to optimise content with a focus on SEO, CRO and UX optimisation, as wellas regularly testing forms, e-commerce integrations and user journeys. Creating and optimising graphic content for both websites; re-sizing and cropping images in Photoshop with an eye on detail and aesthetics. Assist with the design and launch of new websiteby the end of the year.
- **Comms**:

- Working with the Contract Marketing Manager, the Retail Marketing Manager and the Digital Marketing Manager to ensure content, with clear and engaging messaging, is planned and sourced well in advance and delivered by deadlinesto provide a steady stream of communication to our key audiences.
- **Analysis -** Review and report with a view to identifying optimisation opportunities or potential issues with lead generation channels for the e-commerce, Contract and Retail websites.
- **Video Editing** - Editing video projects to a set brief and timeframe, including graphics animation and use of video editing and animation software. Video content creation; on-location filming.
- **Lead Gen** - Support the Digital Marketing Manager with the Lead Generation strategy with aim of supplying a monthly Marketing Qualified Leads report identified through our B2B marketing activity.
- **PPC**:

- Regularly review and refresh Google Ad content, set up and launch targeted Google Ads campaigns in accordance with the marketing strategy.

**About You**

We are looking for an adaptable individual who can work on several projects simultaneously.
- Confident with excellent communication skills.
- Relevant marketing experience.
- Strong team player.
- Ideally have exposure/experience within a digital environment, although full training can be given for a Marketing Exec looking to move over.