Field Marketing Manager

1 month ago

London, United Kingdom Euro London Full time

Field Marketing Manager - EMEA - fluent French - London based - Hybrid £55K-£65K + benefits
We have an amazing new opportunity for a Field Marketing Manager with high fluency in French. Our client, specialists in the software industry, offering market leading technologies, is looking to appoint a new member for their EMEA Marketing team. You willbe based remotely but able to travel to London at least 1-2 times per week to work closely with the team.
Key responsibilities:

- Management and execution of a portfolio of integrated marketing activities to achieve the greatest possible ROI through existing global campaigns, with a particular emphasis on account based Marketing and customer marketing.
- Collaboration with cross functional, global teams, including tight alignment with sales.
- Communication of marketing campaigns, timings and performance tracking to the marketing, management, sales, and partners teams.
- Tracking program ROI, with a natural ability to interpret and understand the performance of regional marketing activity as it's relation to pipeline generated by marketing.
- Awareness of budget tracking and how it plays into the overall marketing plan.
Skills required:

- Campaign management - rolling out campaigns and programs, regionally, with sales, to enable optimal lead follow-up and ROI.
- A good grasp of account-based marketing and how to work an ABM program through cross functional integration.
- Lead management - tracking and reporting on marketing leads generated in region, holding sales accountable for follow-up and pipeline reporting.
- The ability to track program performance within an agreed set of parameters to specific KPIs.
- The ability to develop regional buyer and customer insights to be shared internally with relevant teams.
- Customer marketing - including references, advocacy, and customer campaigns. Working with the customer experience teams to gain insight into customer behaviours and matching activities to drive engagement.
- Event management, including the evaluation of potential events, execution, follow up, tracking and reporting.
Data savvy, good analytical skills & Digital marketing background, including campaign management experience
Near native or native in French ( knowledge of Spanish would be a plus )
3 years + experience in B2B Marketing (ideally enterprise software) in France and the Iberian region.
Proven track record with demand generation initiatives.
Metrics focused and detail oriented with the ability to excel in a fast-paced environment
Please note that we can only consider applicants who already hold a full UK work permit.

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