CRM Senior Executive
6 months ago
**At a glance**:
- ** Contract type -** This position is a permanent contract
- ** Flexible working**:
- This is a blended working role, therefore your time will primarily be split between working from home and the Bracknell Head Office. However, there will also be an expectation to visit other locations as the need arises.
**About the role**:
**Key responsibilities**:
- Helping to ensure that all direct communications are customer-centric, personalised, and aligned to commercial and brand objectives.-
- Be our champion CRM technology and advances, seeking out tests and learning opportunities and developments within Salesforce, our campaign management tool.
- Willing to undertake training and upskilling to become a Salesforce Marketing Cloud expert, encouraging the full adoption of the tool and its functionality.- Monitoring and reporting on campaign performance and Key Performance Indicators to drive insight and continuous improvement, as well as completing weekly reporting to share with senior stakeholders.
**What will you be doing?**
- Supports the CRM Managers to plan, develop and execute direct CRM campaigns in line with commercial and brand objectives.
- Collaborating with multiple teams across the business (including wider marketing, trading, content and design, data and Salesforce) and coordinating these teams to ensure the efficient and timely deployment of all campaigns.- Act as a guardian to our brand, developing inspiring direct marketing content to make our customers love us.- Ensuring all CRM activity is personalised and relevant to the target audiences.
- Undertake analysis and discovery to take new CRM journeys from ideation to delivery.
- Setting up new automated campaigns reflective of customers’ lifecycle stage and engagement patterns and monitors performance.
- Delivering regular analysis, diagnosis and KPI reporting to drive continuous improvements in results and productivity.
- Comfortable pulling data from multiple sources and constructing commentary.**Essential skills you’ll need**:
- CRM experience working on a high profile multi-channel consumer brand with a sizable customer database.
- Good understanding of how digital marketing channels integrate with CRM and vice versa
- Good understanding and experience of driving omnichannel customer behaviour
- Experience in managing multiple stakeholders at senior levels, and strong influencing skills
- Ability to balance between customer insights and commercial outcomes
- Good Planning, presentation, prioritisation skills
- Core skills: Attention to detail, strong analytical ability, excellent stakeholder management, planning and prioritisation, proof-reading / spelling & grammar.
- Technical skills: Intermediate Excel, basic HTML, data management and targeting, design testing.
**Desirable skills you’ll have**:
- Previous Grocery, Retail and digital marketing experience
- AMP scripting - intermediate to advanced
- Executional level of Personalisation / recommendations tools
- Good understanding of driving omnichannel customer behaviour
**Benefits of the Partnership and the role**:
- Hybrid Working.
- ️ - Full - time working holiday entitlement 22 days holiday, plus public and bank holidays (this is pro-rated for part time hours).- Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy- Defined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years’ service, you’ll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or not- You’ll get Partnership discount in store and online once you complete your Earning Membership period. That’s 25% off in John Lewis (12% off electrical products, some exclusions apply) and 20% in Waitrose (some exclusions apply) You’ll also be able to nominate someone you live with to share your discount.- Simple cycle to work support scheme- We’re really proud of our exclusive hotels based in some of Britain’s most beautiful areas and once you’ve been with us for three months, you’re welcome to explore them**Next Steps**:
- You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.
- Thanks for your patience in the meantime and for showing an interest in joining JLP.
**You can view a copy of the full job outline here (internal only)**
For internal use only:
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