Marketing Officer

5 months ago

Liverpool, United Kingdom Public Sector Resourcing Full time

**Marketing Officer**

**Inside IR35**

**Contract Term**:6 months

**Contracting Authority**:CCS

**Location**:Hybrid (1-2 days from Liverpool or Newport. Remote, with office attendance as and when required, may be considered)

**As a Marketing Officer, your main responsibilities would be**:

- Review existing sources of insight (including previous communication activity to understand the overall context for marketing and audience influences/influencers.
- Use insight to identify target audiences and partners, support decision making and help inform the overall marketing approach.
- Demonstrate an understanding of the marketing objectives and how these support the overall business objective.
- Interpret quantitative and qualitative data to identify stakeholder and audience insights
- Develop outline Marketing plans, identifying the most effective channels and tools to engage audiences and maximise reach.
- Design and develop engaging, targeted content and messages suitable for use across a range of channels.
- Demonstrate an awareness of how channels work together and complement each other.
- Explore opportunities to use low/ no cost channels, including earned, owned and paid-for channels.
- Advise on appropriate use of different channels for marketing campaigns, ensuring an integrated approach and using digital technologies to full potential.

**You’ll have relevant experience in**:

- Adhere to all relevant policies, legislation and guidance for the delivery of marketing (including for example propriety, diversity, language, social media, and corporate branding guidelines and requirements).
- Demonstrate good written and oral communication skills.
- Write clearly, concisely and accurately. Select appropriate visuals to improve the impact of communication (for example, photography and infographics).
- Monitor plans and provides status updates to ensure communication plans are delivered on time and to budget.
- Demonstrate an understanding of the importance of value for money in communication delivery.
- Ensure that suppliers are delivering quality communication products.
- Manage the logistics and support delivery of marketing implementation.
- Support the design and delivery of techniques to assess the effectiveness and impact of marketing.
- Advise on, monitor, summarise and provide analysis of campaign effectiveness indicators (eg partner opinion).
- The post holder will be required to follow relevant government functional standards and other related requirements and guidance, in particular

**Should you require reasonable adjustments at any point during the recruitment process or if there is a more accessible way for us to communicate, please do let me know.**

**If you consider yourself to have a disability or if you are a veteran, and you meet the essential criteria for the role, PSR provides a ‘Guaranteed Interview’ scheme whereby you will have the opportunity to discuss this role and your suitability with a member of our PSR Sourcing team.**

***- Please be aware that this role can only be worked within the UK and not Overseas._

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