Digital Marketing Executive
2 days ago
Are you a passionate and knowledgeable Marketing Executive with a proven track record in delivering outstanding campaigns? Do you want to work in a fast-paced, dynamic and rewarding environment for a rapidly growing business? If so, we would love to hearfrom you
Our client, an award-winning law firm that boasts the very best expert lawyers within the industry, have an exciting opportunity for a talented Digital Marketing Executive to join their leading Marketing department, working on a full range of Digital activities.This will include implementing and actioning both on-page and off-page optimisation based on the Myerson SEO Strategy as well as the Social Media Strategy. As Digital Marketing Executive, you will be working with a variety of clients across a range of servicesand sectors within the UK and internationally.
**Key Responsibilities**:
- Assisting in the operation and implementation of the SEO strategy, including on-page/off-page optimisation.
- Supporting website changes, including content, linking and other factors to improve organic search site performance and branding.
- Implement, review and refine organic and paid social campaigns with a focus on LinkedIn, Facebook, Twitter, Youtube and Instagram.
- Implementing the social media strategy plan for the firm.
- Assist with digital PR campaigns with a focus on identifying targets and performing outreach.
- Assist with ongoing CRO & UX testing, which will include planning out test objectives, implementing tests and reporting on findings.
- Ongoing keyword research and discovery, expansion and optimisation of copy and site structure for improved paid & organic search performance.
- Assist in planning and implementing PPC campaigns, including recommending and supporting campaign changes, landing page optimisation, campaign creation and a/b testing.
- Assist with the planning, filming, implementation, distribution, and optimisation of video campaigns, reporting on ROI.
- Keep up-to-date with the latest industry developments and ensure your recommendations fit within these. Understanding of Marketing best practice techniques, including those related to digital techniques.
- Liaise with key stakeholders and partners, reporting on performance.
- Promote and comply with legislation and policies on equal opportunities and health and safety both in the delivery of services and the treatment of others.
- Identify and undertake training and development as required in order to meet personal and business needs.
**Essential Skills**:
- You will be a marketing professional with experience working in an SEO or general digital marketing role.
- Ideally, you will have previous experience working at a law firm or other professional services business
- Experience in link-building strategies/keyword research/content/blog strategy/pr strategy.
- Excellent attention to detail, interpersonal and organisational skills
- The ability to prioritise and keep on top of deadlines is essential
- Good communication and content writing skills are equally as important
- A "can do" attitude and a passion for marketing and supporting business growth
**Key Benefits**:
- Competitive salary
- Generous annual leave
- Private healthcare
- Death in service scheme,
- Subsidised gym membership
- A contributory pension scheme
- Smart Working scheme which allows for an element of home working and greater flexibility around working hours.
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