Website Manager Digital Marketing

2 weeks ago


Coventry, United Kingdom SF Recruitment Full time

SF Recruitment are working with a business based in Coventry (CV6) who are looking for a Website Marketing Manager (Digital Marketing) to join the team
£45,000 - £50,000
Hybrid working
Hours of Work are Monday - Friday 08.30am-4.45pm 37.5 hours per week
Job Purpose
Manage the development and delivery of the International Websites (UK and EU), the new customer portal and digital tools across the business, being the link between online and marketing.
Accountabilities
1. Be accountable for creating and developing the website strategy, including the UX, and the look and feel which must be in line with Residential and Commercial brand guidelines. This will include a new website build during 2023.
2. Have an active role in the management of the delivery and then ongoing management of the new B2B customer portal.
3. Scope, define and deliver digital projects in line with business needs and objectives.
4. Help grow the digital channel to be a key marketing tool for the business.
5. With knowledge of marketing you will be the link between the regional marketing teams and the website teamworking towards developing digital marketing activities.
6. Work with the regional marketing teams to create and execute an engaging online content strategy that meets their needs.
7. Responsible for the integrity of the website working closely with other members of the business to ensure the website is robust and accurate.
8. Manage the delivery of projects to agreed timelines, processes, costs and resource, ensuring quality is not compromised.
9. Ensure that the company has a robust online presence and utilises the opportunities presented by new and emerging digital technologies.
10. Working with the insights team, review statistical information from customer surveys and google analytics to make future recommendations for improvements to the website.
11. Regularly review competitors websites to benchmark our site against the industry.
12. Play an active role in the testing and deployment of live changes to the website and any other digital assets.
13. Responsible for the appointment and management of external vendors where required, including website, digital tools and SEO agencies, to gain maximum business benefit and value. (Please note that PPC and social falls under the regional teams)
14. Work with regional teams to create and execute an engaging online content strategy
15. Testing and validation of all key customer journeys.
16. Management of two team members to ensure that projects are delivered on time.
Dimensions
Coventry based - This is a hybrid role with a minimum of three days based in the office.
Person Specification
Competencies
Collaborative Team Working
Business Focused Innovation
Customer Commitment
Problem Solving
Organisational excellence
Job Specific Skills / Knowledge
Project management skills
Multi - platform development
System lifecycle knowledge and experience
CMS experience - Umbraco would be an advantage
Accuracy and attention to detail
Excellent communication and time management skills
Must be pro-active
Relevant Experience
5 years plus in project management
Understanding of web development

**Qualifications**:
Business/marketing or related degree
Specific Requirements
Based in Coventry but must be able to travel to Solihull and the EU offices.
European travel
Full driving licence
Out of hours work including overnight stays as needed.



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