Digital Content Designer

2 months ago


Coventry, United Kingdom Macildowie Recruitment and Retention Full time

**Digital Content Designer / £29,000 - £39,500 DOE**

Are you digital content designer who enjoys a challenge?

Do you enjoy working collaboratively across teams?

Macildowie are currently working in conjunction with a great business in Coventry who are looking for a Digital Content Designer to join their growing team on a permanent basis.

**Brief overview**:
**Duties and Responsibilities**:

- Ensure web/app content is CMA compliant and complies with data protection/GDPR, PECR, accessibility and brand guidelines.
- Maintain digital standards ensuring developments and improvements are user focused, in plain English, device responsive, optimised, and meet accessibility requirements.
- Ensure all website / marketing apps properties are technically optimised to attract and engage the target audience. Where appropriate undertake A/B testing.
- Provide advice and guidance to expedite new site builds and digital content projects and to promote the effective use of digital channels.
- Use tools such as Google Analytics to track and analyse web performance, and undertake periodic website / marketing app audits, interpreting the data to create rports and make recommendations on how to improve content and traffic to the websites and apps.
- Review SEO performance across key metrics and other key indicators such as ranking, visibility, conversions and authority and implement SEO strategies to support digital activities onsite and offsite.
- Provide campaign support through target link building and report on effectiveness.
- Working with the campaigns and content team, undertake web and competitor analysis and site audits compiling reports to underpin site and content development to promote the university's offer.
- To develop and maintain good working relationships across a complex network of stakeholders, ensuring relevant teams are briefed appropriately and that opportunities for joint working are maximised.
- Provide out-of-hours support during planned high traffic activity - for example, emergency situations, peak recruitment times, events etc
- Educated to a graduate level or have an equivalent professional qualification or can demonstrate relevant work experience.
- Experience in a web-related discipline including delivering online solutions.
- Proven experience of on-page Search Engine Optimisation.
- Demonstrable experience of analysing web data and designing and providing analytics reports.
- Experience of web analysis tools (eg Google Analytics, Web trends, Net sight).
- Experience of A/B testing.
- Working knowledge e.g. HTML, CSS and JavaScript.
- Experience of taking complex information and using it to communicate clear recommendations for improvement.
- Experience of liaising with a wide range of stakeholders.

Please put your **home postcode** on your CV when applying. Our recruitment tech uses this to make sure your CV is reviewed by the relevant consultant, for the relevant job(s), in the relevant geography.



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