Digital Merchandiser
7 months ago
No matter where you are in your career - or where you want to be - we’re here to create a great place to work where you can grow, perform and love what you do. At Cromwell, we’re all individuals, with unique backgrounds and personalities. But we have one thing in common: delivering exceptional service for our customers. And we do this through our purpose of **Keeping Industry Working**.
The primary focus of the team is to create an amazing customer experience by defining and delivering multi-channel, B2B merchandising activities which allow customers to find, research, and buy with confidence.
Working in close collaboration with cross functional teams, you will be responsible for leveraging insight, conducting research and drawing on technical expertise to understand customer’s needs and purchasing behaviour across channels. From this you will develop a merchandising plan which drives commercial benefit, customer engagement and a competitive advantage.
Success is measured through a customer and commercial lens with KPIs aligned to team and business objectives.
**What’s in it for you?**
- Competitive Salary
- Company Bonus
- Competitive annual leave allowance with annual purchase scheme
- Group Personal Pension
- Company Funded Healthcare Cash Plan
- Commitment to employee development plans
- 24/7 Wellbeing and Employee Support
- Cycle to work scheme
Other benefits include Company Sick Pay, Company Maternity & Paternity Pay, Discount Benefits Platform and Discounted Cromwell Products.
**What will you do on a normal day?**
- Researching, developing, and delivering product merchandising which improves the customer shopping experience
- Creating unique, inspiring product shopping pages using CMS, which enhance our search performance whilst driving incremental market share
- Driving conversion through analysing customer data
- Working cross functionally to gather relevant insights focused on ensuring consistent and optimised product merchandising
- Build working relationships with Digital, Data & Technology teams to drive onsite improvements that benefit customers
- Interpreting all insight, analytics and data and converting it into tangible activity for a multi-channel customer experience
- Using Google Analytics to research customer behaviour and measure impact
- Utilising SEO skills to improve our visibility in search engines to support acquisition ambitions
- Developing strategies to dynamically gap fill content and automate content creation and optimisation to improve process efficiencies
- Liaising with suppliers to ensure that content is supplied in line with requirements and to drive strategic partnerships
- Communicating activity in a clear and timely manner including creating a monthly report to demonstrate the progress of customer and commercial impact
- Taking risks, failing fast and identifying components of growth to replicate success
- Using reporting dashboards to track, monitor and learn from performance
- Developing a close working relationship with peers to share best practice and improve team and business performance
- Promoting the merchandising strategy throughout the business and to suppliers
**What are we looking for?**
- Demonstrable knowledge and experience of merchandising and/or creating effective SEO content to maximise customer engagement and drive commercial benefit for a large assortment of technical products
- Understanding and experience of taxonomies and on-site search
- You will be eager to work autonomously, take initiative, embrace challenge, proactively seek new opportunities and innovations
- You will have a curious personality and have the passion to stay up to date with new innovations, trends, and developments
- You will be results orientated, always want to deliver best in class, happily take new challenges and constantly seek new solutions to reach business and personal objectives
- You will have the ability to use knowledge and experience of external best practice to shape merchandising plans, direction, and delivery
- You will possess the skills to influence, challenge and negotiate with cross functional stakeholders across a matrix organisation to ensure effective delivery of your plan
- You will be comfortable working in a fast-paced environment and using multiple insights to identify and define clear plans
- Experience of analytics tools such as Google Analytics to help define and measure the impact of merchandising plans
**About Cromwell**
Cromwell has been around for over 50 years, supplying an unrivalled choice of cutting tools, power tools, hand tools and safety equipment into all industries, professions and trades. We offer next day delivery or collection from our nationwide branch network, supported by an overnight UK logistics operation. Our team of over 1500 people are proud to be keeping industry working.
At Cromwell we understand that we are all individuals but we’re very much one united team. We treat everyone fairly, no matter your
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