Digital Marketing and PR Assistant

5 months ago

Leicester, United Kingdom Books 2 Door Limited Full time

The Digital Marketing and PR Assistant will be responsible for leading and implementing comprehensive digital marketing strategies and public relations campaigns to enhance brand visibility and business growth for Books2Door. This role requires a dynamic and creative approach to manage multiple marketing channels and PR activities, while ensuring alignment with the company's vision and objectives.

Core Responsibilities:
PR and Brand Awareness:
Develop and manage all public relations activities, including award submissions and collaborations with influencers and bloggers.

Foster relationships with media and external stakeholders to amplify brand presence.

Digital Marketing Strategy:
Optimise web presence to increase brand engagement and drive traffic.

Campaign and Event Management:
Lead marketing campaigns, oversee event calendars, and coordinate marketing plans for key projects like awards and customer retention projects.

Organise and participate in events, book fairs, and other promotional activities.

Collaboration and Content:
Collaborate marketing and PR efforts with our sister publishing company.

Produce engaging content for different platforms, including video content for social media.

Collaborate with partners and brands for joint marketing initiatives and content creation.

Performance Analysis:
Monitor and analyse the effectiveness of marketing campaigns and strategies.

Achieve set KPIs related to PR backlinks, award achievements, blog collaborations, and sales targets.

Special Projects:
Lead special projects like the ReferAFriend campaign, merchandise launch, and other internal initiatives.

Manage innovative projects to diversify marketing efforts and enhance customer engagement.

Key Performance Indicators:
Effective teamwork and collaboration.

Proficiency in various PR and digital marketing tools.

Flexibility in adapting to business needs and working hours.

Strong organisational and communication skills.

Positive approach to changes and feedback.

Achievement of quarterly business and marketing objectives.

This role requires a balance of creativity, strategic thinking, and effective communication to drive the marketing and PR efforts of Books2Door. The Digital Marketing and PR Assistant will play a pivotal role in shaping the company's public image and achieving its marketing goals.

**About the company**

Books2Door is an innovative, exciting and award-winning online bookseller. Recognised by industry leading and prestigious organisation, The Bookseller and a host of other organisations for our company success and community engagement, we are proud of our roots and our future.

**A few things we are proud of**
- We have donated over 30,000 books for free in the last 3 years
- We have a diverse team of staff in terms of demographic, ethnicity and culture
- Dominating the TikTok space when it comes to books
- We provide up to 80% off books - all year round
- We work closely with communities and schools to promote a love for reading
- We offer one of the most affordable book subscription boxes around

**Job Types**: Full-time, Permanent

**Salary**: From £24,000.00 per year

**Benefits**:

- Casual dress
- On-site parking

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- Public relations: 1 year (preferred)

Work authorisation:

- United Kingdom (required)

Work Location: In person

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