Social and Display Executive

3 weeks ago


Paisley, United Kingdom Loganair Limited Full time

Loganair operates a comprehensive network of scheduled and charter flights around the United Kingdom and Europe. It continues to grow, and it now has around 850 members of staff, in various departments, including, Engineering, Flight Operations, Ground and Customer Services, Safety and Compliance, Commercial, Finance and Operations. We have stations throughout the United Kingdom.

**Role Overview**

**Key Responsibilities**
- Develop and implement social and display advertising strategies in alignment with overall marketing objectives.
- Disseminate briefs from the Head of Marketing to assist with media plan development and campaign planning.
- Create compelling and shareable content for various social media channels, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
- Understand what creative is required for each channel to pair with audiences and work closely with the Campaign Executive to ensure creative is optimal for each channel.
- Plan, execute, and monitor organic and paid advertising campaigns on social and display networks, ensuring effective targeting and optimal ROI.
- Monitor industry trends and competitor activities to identify new opportunities and best practices.
- Use analytics tools to measure campaign performance, generate reports, and provide actionable insights for continuous improvement.
- Work closely with cross-functional teams to ensure cohesive brand messaging.
- Provide leadership to Social Media Ops Agents about how we communicate to drive positive brand engagement and reduce negative sentiment. You will therefore own and continually develop the Social Media Brand Response Guide.
- Stay up-to-date with digital marketing trends, emerging technologies, and industry developments.

**Key Attributes**
- As a highly engaged and proactive team player, you relish the opportunity to work collaboratively with cross-functional teams
- Your hunger to identify business problems and provide solutions using your expertise is matched by your passion for social and digital ads.
- You are constantly seeking ways to leverage your knowledge and creativity to enhance brand visibility, customer engagement, and revenue growth.
- You thrive on seeing results in your own channels and seeing how they make a difference to the wider team
- You enjoy supporting colleagues and relish the opportunity to provide leadership in your core areas

**Requirements**:

- 2+ years of previous social media account management experience for a similar sized brand
- Experience with Google ads and other programmatic ad managers
- You are a commercially oriented professional
- You demonstrate a strong passion for both the business and the brand.
- At Loganair we strive at all times to be inclusive and welcoming to applicants for every role across our company. We recognise and value diverse talents allowing our people to grow and develop in a fair working environment._

**Job Types**: Full-time, Permanent

**Experience**:

- Social media account management: 2 years (required)

Work authorisation:

- United Kingdom (required)

Application deadline: 13/08/2023



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