Social Media Executive

2 weeks ago


Liverpool, United Kingdom Page Personnel Full time

Great opportunity if you want to make a difference
- Flexi time, great team environment and lots of support to develop

**About Our Client**:
A prestigious brand based in Liverpool City Centre who pride themselves on on delivering exceptional customer experiences, fostering a culture of innovation, and its reputation for excellence in its field.

With a commitment to providing high-quality services and their dedication to staying at the forefront of technological advancements create an environment that encourages professional growth and development along with an opportunity for their employees to secure a rewarding and fulfilling career.

As the Social Media Executive, you will be responsible for implementing the PR and organic and paid social media strategy, ensuring alignment across all brands.

Your will be a key hire for the team where you will be enhancing the company's online presence, engaging with customers, and driving sales growth.

Here are the main responsibilities of the role:

- Develop and plan a content calendar across all social media platforms
- Manage the social media accounts including Facebook, Twitter, Instagram, and LinkedIn.
- Cultivate a positive digital relationship with customers and advocates by actively managing the social community.
- Create a consistent brand tone of voice for each social media platform.
- Resolve customer service issues through positive engagement with customers on social media.
- Generate positive PR opportunities through social media platforms and engage with customers and followers.
- Assist in creating PR campaigns and press releases.
- Serve as the primary point of contact for social media and PR inquiries.
- Maintain a strong relationship with the appointed PR agency.
- Ensure all copy meets the correct tone of voice for each brand franchise and uphold the brand identity and standards in all media activities.
- Collaborate efficiently with specialists within the Group Marketing team.
- Evaluate the success of social media and PR initiatives and implement improvements based on insights and analysis.
- Develop reporting frameworks to assess the return on investment for social media and PR activities.
- Provide clear and actionable reports with insights on a monthly and quarterly basis

**The Successful Applicant**:

- Proven track record in social media or PR roles, either agency or client-side.
- Excellent written and verbal communication skills.
- Articulate and professional, with the ability to build relationships.
- Creative mindset and ability to think outside the norm.
- Strong reporting and analytical skills.
- Self-starting and proactive with the ability to influence stakeholders.
- Effective project management and prioritisation skills.
- Ability to work under pressure and respond professionally.
- Proficiency in social media platform administration interfaces.
- Familiarity with Adobe Creative Suite and Microsoft Office.
- Graduate-level education in English, Media, Marketing, or related disciplines.
- CIM qualification (desirable but not essential).
- Full driving license.

**What's on Offer**:

- Immediate start on offer
- Great team environment
- Great holiday entitlement
- Hybrid working


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