Marketing and CRM Executive
7 months ago
As part of a growing company, you will take the lead in managing and delivering the Marketing Communications plan, with a focus on lead generation and new sector penetration. With guidance from the Marketing Director and working alongside the e-commerce and digital manager, you will be building brand awareness, customer acquisition and conversion through a content-driven strategy therein raising the profile of LeisureBench and SGM Plastics amongst key target markets.
**Brand**
- Development and implementation of annual marketing plan
- Manage agencies and marketing budget to meet the business KPI growth targets
- Maintain competitor tracker
- Provide regular performance reports for monthly management meetings
- Support Marketing Director with internal and external brand communications from ad campaigns to support office communications.
- Brand guardian of all brand assets and consistency. Including the development of brand extensions to product portfolio
- Nurturing agency and third-party relationships
**Lead Generation**
- Planning campaigns and maintenance of all campaign and lifecycle CRM
- Working with CRM agencies to launch a new CRM system - Zoho
- Working with data lists to segment and identify target markets
- Set up and maintain e-marketing workflows
- Campaign planning and lead generation across the marketing mix for product and sector launches
- Collaborate with digital colleagues to gain paid search, SEO and online conversions to optimise all enquiries.
- Ensure marketing compliance with GDPR, PECR & The Data Protection Act
**Content & Social**
- Manage and plan the annual content and social plan
- Maintain Social media calendar and community chat across social channels ( FB, Insta, Twitter, LI, Tik Tok) through scheduling software.
- Online content creation - planning, researching, writing and asset creation using software or freelance support
- Press office management
**Events**
- Planning and delivering about 3 exhibition events/year
**Statements of Accountability**
- Deliver marketing campaigns to grow the profile of the organisation in line with the brand and generate leads for the sales team
- Understand customer needs and commercial targets.
- Work with the team and clients to create great content to attract and retain our target audiences and ensure our social media channels are engaging
- Deliver great materials online and offline to support the brand, organisational needs and marketing campaigns
**Qualifications**
- Degree educated in Marketing or equivalent professional experience
- CIM or other professional marketing qualification desirable
**Essential Knowledge/Experience Required**
- Experience of working with B2B and B2C e-commerce markets
- Experience of implementing CRM programmes, understanding CRM platforms and workflow generation specifically Zoho
- Experience of managing press enquiries and media targeting software
- Experience of copywriting and design software
- Experience identifying and negotiating with influencers
- Experience of managing agencies
- Experience on content population and CMS web platforms
**Skills**
- Self-motivated, creative and enthusiastic
- MS Office including Outlook, Word, PowerPoint, Excel
- Relevant CRM experience desirable, preferably Zoho
- Good understanding and skills in CMS web builds
- Adobe Suites and or Canva including InDesign and Photoshop desirable
- Confident and grammatically correct oral and written communication skills
- Strong numeracy and analytical ability
- Ability to work closely and engage with operational teams
- Experience in ecommerce sector is a bonus
- Experience of Newswire platform for PR is a bonus
**Job Types**: Full-time, Permanent
Pay: £32,000.00-£37,000.00 per year
**Benefits**:
- Company pension
- Free parking
- On-site parking
Schedule:
- Monday to Friday
- No weekends
Ability to commute/relocate:
- Grantham, NG31 7AA: reliably commute or plan to relocate before starting work (required)
**Education**:
- Diploma of Higher Education (required)
**Experience**:
- CRM: 3 years (required)
- Marketing: 3 years (required)
Work Location: In person
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