Senior Commercial Comms Lead

3 weeks ago

London, United Kingdom Channel4 Full time

**Vacancy Name**
- Senior Commercial Comms Lead (6mth FTC)

**Vacancy No**
- VN1624

**Location City**
- London

**Location Country**
- United Kingdom

**Job Title**: Senior Commercial Comms Lead (6mth fixed term contract)
- **Department**: Commercial
- **Location**: London**JOB PURPOSE**
The Senior Commercial Comms Lead will be responsible for creating the Commercial Marketing Strategy across the year. Integrating all the different component parts, leading the Brand Narrative & consistency across different channels, instigating leading industry initiatives & working with the Central Events team to deliver the Event Strategy across the year.**KEY RESPONSIBILITIES**
- Ownership of the Strategy & Vision for building 4Sales Reputation in the industry
- Lead the Market Proposition & Narrative of 4Sales across the industry
- Build a clear ‘Communication Strategy’ across the year to ensure consistent Brand Comms & prioritisation of messaging
- Guardian and owner of the strategy to co-ordinate brand tone of voice & visual style across all communication activities and channels
- Identify & build relationships with Industry allies, networks, organisations & individuals
- Build a communication plan & key messages across PR, industry events & panel opportunities.
- Leading & co-ordinate all Comms to external industry partners in response to C4 Press releases, News & Announcements. Working closely with the Senior Leadership Team & internal Head of Comms
- Identify and outline key event moments to support the marketing objectives, leading the briefing of the centralised event team to deliver in partnership
- Ownership and lead the Awards strategy across 4Sales
- Identify and develop cultural moments and/or initiatives to drive commercial reputation in market
- Liaise with external stakeholders to enhance Channel 4’s reputation and brand, including leading PR titles & Industry partners
- Work with Senior team to device the best metrics & measurements of success to feed into continuous assessment of the strategy
- Represent the Commercial Marketing team and output as a permanent member of the 4Sales leadership team

**JOB FACTORS**

Technical & Professional Skills
- A track record of creating and leading a brands Marcomms Strategy across the industry
- Experience in leading & co-ordinating message hierarchies across channels to drive a coherent and leading industry narrative
- Planning, developing, and implementing a strategic approach to Brand tone of voice & visual styling
- A track record on launching big industry initiatives & projects with multiple stakeholders, both internally & externally
- Experience in PR communication strategy and execution
- Job holder must be able to manage relationships with individuals at all levels with suppliers and internally within Channel 4
- Autonomy/Judgement/Decision Making
- Ability to lead Strategic conversations and articulate approaches to stakeholders
- Ability to work independently and as part of an integrated team is vital
- Working closely with the Senior Leadership Team at 4Sales & across Channel 4 to drive forward projects at speed, making informed decisions and pitching to senior colleagues as appropriate

Managing Resource
- Experienced in leading a team to success, dealing with day-to-day team management and long-term personal development
- A track record of meticulous budget management, taking complete control of a 7-figure expenditure budget
- Relationship Management
- Develop and maintain strong relationships with Senior team and stakeholder across 4Sales
- Integrate and work with broader PR, Marcomm teams across Channel 4
- Integrate and work closely with central events team across Channel 4
- Build strong relationships with external industry partners, PR and industry bodies
- Build a strong reputation internally as a respected brand guardian for the commercial team

Business Impact/Strategic Perspective
- Ability to lead Strategic decisions that drive Reputation of 4Sales across the industry
- Create, build & lead Marcomms strategy across all touchpoints
- Manage and impact market reputation through PR, messaging, brand narrative & industry relationships

**ESSENTIAL SKILLS & EXPERIENCE**
- Experience in Strategic leadership & reputation management in the industry
- Prior experience in Brand Strategy and Narrative creation
- Key Industry relationships & PR experience
- A keen understanding of what makes effective advertising and how brands grow
- Prior experience of understanding, developing and communicating a brand tone of voice
- A track record of planning, developing, and implementing a strategic approach to Brand development
- Experience in a planning / strategy role supporting industry leading campaign deliver
- Ability to work at pace and under pressure in an ever-changing environment
- Understanding of the Media Landscape & UK television market

**Salary**
- Competitive

**Application questions to complete**- **Please outline how you meet the ‘Essent

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