Marketing Assistant

3 weeks ago

Birmingham, United Kingdom University of Birmingham Full time

**Position Details**

College of Engineering and Physical Sciences

Location: University of Birmingham, Edgbaston, Birmingham UK

Full time starting salary is normally in the range £25,506 to £27,399, with potential progression once in post to £31,718

Band 500

Full Time, Permanent

Closing date: 15th June 2023

**Our offer to you**

People are at the heart of what we are and do.

The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years, and we are equally proud to be recognised as a leading global university. We want to attract talented people from across the city and beyond, support them to succeed, and celebrate their success.

We are committed to helping the people who work here to develop through our sector-leading Birmingham Professional programme which provides all professional services staff with development opportunities and the encouragement to reach their full potential. With almost 5,000 professional services jobs in a wide-range of functions in Edgbaston and in our campus in Dubai, there are plenty of opportunities for you to be able to develop your career at the University.

We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas, innovation, and debate. We warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we are, and how we work.

Supporting our people to achieve a healthy work/life balance is important both to our employees and to the success of the University and, depending on the role, we offer a variety of flexible working arrangements. We therefore welcome discussions on all forms of flexible working. In addition, you will receive a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme. We also have three high quality subsidised day nurseries.

The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus, including main bus routes and a train station on site. On campus we have a state-of-the-art sports centre with pool, shops, places to eat and drink, our own art gallery, museum and botanical gardens.

Find out more about the benefits of working for the University of Birmingham

**Job summary**

Under the direction of the Marketing Manager, the post holder will be responsible for undertaking and co-ordinating marketing and conversion activities for prospective undergraduate and postgraduate students within the College, working closely with academic colleagues to provide high quality marketing materials, events and other promotional activities. The post holder will be expected to take a proactive approach through analysing marketing activity, undertaking market research and making suggestions for changes to current practices. The post holder will also be expected to deputise (where appropriate) for the Marketing Manager and support wider team initiatives.

**Main duties**
- Researching and writing copy for external publications and websites e.g. our student prospectuses.
- Representing the University at events such as Open Days, Offer-holder Visit Days etc. These may be on campus and/or virtual. Typical tasks would including advising academics, sourcing and/or writing materials, devising communications for social media, organising invitations and monitoring responses, identifying and booking venues and catering. You will need to co-ordinate with colleagues in order to ensure smooth and successful delivery of events.
- Setting up communications for enquirers and applicants via the University’s Customer Relationship Management (CRM) system. Monitoring responses and taking appropriate action to resolve issues and encourage response.
- Working with The Digital Marketing and Communications Officer to deliver social media activity.
- Proactively reviewing, maintaining and developing the content of webpages.
- Conducting competitor analysis and league table data analysis and making recommendations as appropriate.
- Working with the wider Student Recruitment team to deliver market research activity eg arranging focus groups with students and using results to make recommendations.
- Production of printed collateral, such as brochures, postcards, newsletters etc; including writing copy, liaising with our in-house design team and sourcing images while upholding the brand guidelines.
- Collating, analysing and interpreting data in relation to metrics and reviewing activities in line with these.
- Dealing with a wide range of more complex enquiries and correspondence independently, or exercising judgement to redirect them to senior colleagues or other departments within the University.
- Providing other administrative support for the team including arranging travel, servicing meetings, diary management.
- S

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