CRM Marketing Manager

4 weeks ago


Walton Hall, United Kingdom Manpower Full time

Our client, is a public distance Learning and Research University, and one of the biggest universities in the UK for undergraduate education.
They are looking to recruit an experienced **CRM Marketing Manager** (ideally 2+yrs CRM experience required) to join their Marcomms team. This role is temporary with an immediate start for six months, working 37hrs a week.

The role is working from home, with some meetings on the Milton Keynes campus and equipment will be supplied. The hourly rate dependent on experience is between £22.56 - £26.93ph, this equates to £43,414 - £51,508pa.

**The role**: The CRM Marketing Manager is responsible for the development, execution, and continuous refinement of UK and International multi-channel conversion strategies. You'll be executing powerful and motivating communication programmes,all with a focus on customer need and marketing effectiveness against a backdrop of achieving key KPI's and cost-efficiency.

The CRM Team is an OU customer champion and supports the marketing team in hitting the annual business targets by improving the health of the prospect pool and maximising the conversion of prospects to enquirers and enquirers to registered students.

The CRM Marketing Manager is responsible for the day to day delivery of the conversion campaigns and also plays an active role in the formation of ongoing CRM strategies that enable the continuous and consistent testing, learning, and optimisation of theconversion programmes.

Working with the Performance Manager, the CRM Marketing Manager is responsible for building conversion metrics and conducting in-flight and post-campaign analytics for the purpose of realising and implementing recommendations for future CRM campaigns.

**Experience**: The role holder must be an experienced, commercially focused marketing professional with a track record of success in customer communications and prospect conversion. Demonstrable experience of successfully creating and deliveringmulti-channel and multi-media customer engagement and conversion programmes at scale, based on consumer and data insight.

**Collaboration**:The role of the CRM Marketing Manager is also highly collaborative. The role holder works closely with various departments within the University, inclusive of the senior leadership team and key stakeholders in an effort todevelop and launch appropriate multi
- channel marketing initiatives. The CRM Marketing Manager also works closely with the data department in an effort to better understand all CRM feeds and data flowing in and out of CRM programme management tools.

Manpower will support your learning and development through - MyPath, our exclusive upskilling and development programme that you can opt into as an actively assigned Manpower associate, this will provide you with access to 1000's of courses and a rangeof exclusive discounts across over 100 high street brands.


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