Brand Manager

5 days ago


Whitley, United Kingdom Nigel Wright Full time

**The Opportunity**:
Nigel Wright Recruitment has been retained by Tunstall Healthcare, to lead the search for a Brand Manager for its Software and Platforms service offering.
**About Tunstall Healthcare**:
The Tunstall Group operates globally across 19 countries with almost 3000 employees, and works with health, housing and social care providers using technology-based solutions to deliver efficient and effective person-centred care.The Company is a market leaderin the UK, which is Tunstall’s largest territory globally.
**Role Profile**:

- Leads, develops and manages the execution of the marketing plan for the Company’s health & care software portfolios.
- Creates UK product/portfolio strategy including positioning, current portfolio evolution and growth strategy.
- Collaborates with the wider Group Proposition Directors on new product/service and lifecycle management strategy.
- Provides customer insights driven input to the new product/solutions roadmap development.
- Responsibility for Portfolio Life Cycle management: new products, deletions, pricing guidelines, inventory levels, supply chain and onboarding potential 3rd party products.
- Responsible for developing and executing new product launches and line extensions.
- Commissions, collects and interprets customer insights.
- Develops key opinion leader strategy and nurtures relationships with key UK thought leaders.
- Executes the UK product go to market strategy and secures the alignment, resources and support required to achieve agreed business targets.
- Collaborate with UK Commercial and Business Development to implement campaigns including customer targets, engagement plans and sales force KPIs.
- Work with MarComms team to develop and implement UK communication plan.

**Person Specification**:

- Experience of marketing software solutions and platforms, including SaaS.
- Experience developing strategic marketing plans that drive customer lifetime value.
- Experienced in the development of value proposition-based marketing campaigns based on strong customer insight.
- Ability to identify data gaps and develop publication plans in conjunction with other business functions.
- Ability to build relationships with key opinion leaders and relevant social care and medical societies.
- Successful track record in programme management & product launch.
- Proven track record of executing projects and tactical plans.
- Willingness to travel within the UK and Ireland.
- Flexibility to work within a hybrid working pattern with circa 50% of time at Yorkshire head office.

Nigel Wright Recruitment is the retained partner on this search and any direct applicants or third-party submissions, will be forwarded to them for consideration as part of their process.


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