Senior B2B Growth Marketing Specialist

2 months ago

London, United Kingdom Expedia Group Full time

**Senior B2B Growth Marketing Specialist**

Are you passionate about the marketing automation and have your finger on the pulse of the latest strategies, tools, and tactics? Do you enjoy creating customer focused demand generation programs?

The Expedia B2B Growth Marketing team is based in locations all around the world and is responsible for building and developing relationships with hotels and properties to constantly align our product offering to our traveler’s demand. We are looking for a Senior B2B Growth Marketing Specialist who excels defining and delivering on marketing strategy and execution.

As a Senior B2B Growth Marketing Specialist, you will be responsible for planning, execution, and measurement of data driven and highly personalized automated integrated marketing programs focused on delivering value throughout the partner journey.

**What you’ll do**:

- Develop programs aligned to partner’s needs throughout the partner lifecycle that align to business priorities
- Translate business objectives to specific, actionable, and measurable program goals
- Create alignment between data science, product, analytics, and marketing automation teams on program plans
- Interlock with our Account Managementsales team to ensure ongoing agreement of priorities, adjusting strategies and plans to accommodate changing market conditions and emerging opportunities
- Create program designs employing digital tactics targeted to engage multiple marketing persona types to meet business objectives
- Partner with content teams to create tactic assets aligned to marketing personas’ needs and preferences
- Work with marketing automation teams to conduct A/B testing of messaging to improve engagement and conversion rates
- Partner with our analytics team to establish, forecast and report against key success metrics
- Drive marketing initiatives in alignment with our business objectives - managing this across a globally matrixed organization

**Who you are**:

- 5+ years of marketing experience, including at least 2 years of marketing automation and 2 years of demand generation in a digital marketing environment
- Possess a deep understanding of campaign management and demand creation processes
- Experience creating programs in Marketo marketing automation software
- Enjoy insight gathering and data analysis from multiple internal and external data sources
- Passionately strive for better
- Strong project leadership skills, and a track record of successfully delivering complex marketing automation programs
- Proven creative skills (e.g. written and/or design skills) to drive personalization, compelling value-based messages that are locally relevant on a global basis
- Strong forecasting, tracking, and reporting of campaign performance and their budgets
- Excellent project management skills with a bias toward action
- Strong written and verbal communication
- Excellent problem-solving ability with the ability to dive into the detail but also see the big picture
- Strong adaptability skills and capacity to change approach or strategy as needed to adjust to a changing environment
- Bachelor’s degree in marketing or equivalent related professional experienc

LI-CK1

**About Expedia Group**

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia iscommittedto creating an inclusive workenvironmentwith a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

  • Growth Marketing Specialist

    2 hours ago

    London, United Kingdom FS1 Recruitment - Marketing, Digital & Creative Recruitment Full time

    **Growth Marketing Specialist** **Location**: Remote **Key Responsibilities**: - Manage build and QA of campaigns across multiple paid media channels for a range of clients - Working with the senior growth marketing specialist, deliver insight into campaign performance through regular presentations to clients - Lead testing and experimentation across...

  • Senior Content Producer

    3 weeks ago

    London, United Kingdom B2B Marketing Full time

    Title: Events Content Producer Location: London, EC1 (min two home working days per week) 5k plus bonus B2B Marketing is on a mission to transform B2B marketers and brands. We’re regularly looking for enthusiastic and energetic individuals to help us achieve this objective. With a reach of more than 1 million global marketers, B2B’s well...

  • Media and Training Marketing Executive

    2 weeks ago

    London, United Kingdom B2B Marketing Full time

    **This role is exclusively for UK based applicants.** **A covering letter is required from all applicants to give you the opportunity to explain the reason you would like to join B2B Marketing and to better highlight your transferable skills** **Location**: Chancery Lane, London, EC1 & flexible remote working **Job type**:Full time **Salary**:£26k We...

  • Event Content Producer

    1 month ago

    London, United Kingdom B2B Marketing Full time

    **A bit about us**: B2B Marketing is on a mission to transform B2B marketers and brands. We’re regularly looking for enthusiastic and energetic individuals to help us achieve this objective. With a reach of more than 1 million global marketers, B2B’s well respected and unique position in the market delivers the peer-to-peer community, insight,...

  • Event Content Producer

    2 days ago

    London, United Kingdom B2B Marketing Full time

    **The closing date for Applications is, Sunday 9th June** **Title**:Events Content Producer **Location**:London, EC1 (min two home working days per week) **Salary**:£37k -£40k plus 10% of salary bonus package **A bit about us**: B2B Marketing is on a mission to transform B2B marketers and brands. We’re regularly looking for enthusiastic and energetic...

  • Event Content Producer

    2 days ago

    London, United Kingdom B2B Marketing Full time

    **The closing date for Applications is, Sunday 9th June** **Title**:Events Content Producer **Location**:London, EC1 (min two home working days per week) **Salary**:£37k -£40k plus 10% of salary bonus package **A bit about us**: B2B Marketing is on a mission to transform B2B marketers and brands. We’re regularly looking for enthusiastic and energetic...

  • Senior Growth Marketing Manager

    7 days ago

    London, United Kingdom Acquired Talent Ltd. Full time

    We're supporting one of our clients on a Senior Growth Marketing Manager role for one of Europe's most exciting B2B SaaS Scale-Ups (FinTech).Reporting into an impressive VP of Growth, you will be solely responsible for leading UK, EU and US growth efforts including performance, SEO and paid search. This isn't just about 'google advertising', it's essential...

  • Senior Growth Marketing Manager

    2 days ago

    London, United Kingdom Acquired Talent Ltd. Full time

    We're supporting one of our clients on a Senior Growth Marketing Manager role for one of Europe's most exciting B2B SaaS Scale-Ups (FinTech).Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.Reporting into an impressive VP of Growth, you will be solely responsible for leading UK, EU...

  • Senior Growth Marketing Manager

    2 days ago

    London, United Kingdom Acquired Talent Ltd. Full time

    We're supporting one of our clients on a Senior Growth Marketing Manager role for one of Europe's most exciting B2B SaaS Scale-Ups (FinTech).Reporting into an impressive VP of Growth, you will be solely responsible for leading UK, EU and US growth efforts including performance, SEO and paid search. This isn't just about 'google advertising', it's essential...

  • Senior Growth Marketing Manager

    2 days ago

    London, United Kingdom Acquired Talent Ltd. Full time

    We're supporting one of our clients on a Senior Growth Marketing Manager role for one of Europe's most exciting B2B SaaS Scale-Ups (FinTech).Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.Reporting into an impressive VP of Growth, you will be solely responsible for leading UK, EU...

  • Senior Growth Marketing Manager

    2 days ago

    London, United Kingdom Acquired Talent Ltd. Full time

    We're supporting one of our clients on a Senior Growth Marketing Manager role for one of Europe's most exciting B2B SaaS Scale-Ups (FinTech).Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.Reporting into an impressive VP of Growth, you will be solely responsible for leading UK, EU...

  • B2b Digital Marketing Specialist

    2 weeks ago

    London, United Kingdom Hays Specialist Recruitment Limited Full time

    B2B Digital Marketing Specialist - £45,000 - £50,000 - Central London - Tech / Network Security Your new company I have partnered exclusively with a Tech Cyber security business in London who has a strong UK, European and US presence and are currently growing at a strong rate globally. They are looking to expand their presence further in the US due to...

  • Senior Marketing Manager

    1 week ago

    London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Senior Marketing Manager – B2B Financial Publishing – Global Brand - LondonBefore applying for this role, please read the following information about this opportunity found below.to £65k Basic + Bonus & Superb BenefitsHybrid - c1-2 days per week in the London office (or more if you want to), the rest remote.This is an exciting opportunity to join an...

  • Senior Growth Marketing Manager

    3 days ago

    London, United Kingdom Acquired Talent Ltd. Full time

    Job Description We're supporting one of our clients on a Senior Growth Marketing Manager role for one of Europe's most exciting B2B SaaS Scale-Ups (FinTech). Reporting into an impressive VP of Growth, you will be solely responsible for leading UK, EU and US growth efforts including performance, SEO and paid search. This isn't just about...

  • Senior Growth Marketing Manager

    1 day ago

    London, United Kingdom Acquired Talent Ltd. Full time

    Job Description We're supporting one of our clients on a Senior Growth Marketing Manager role for one of Europe's most exciting B2B SaaS Scale-Ups (FinTech). Reporting into an impressive VP of Growth, you will be solely responsible for leading UK, EU and US growth efforts including performance, SEO and paid search. This isn't just about...

  • Senior Marketing Manager

    2 weeks ago

    London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time €65,000

    Job Description Senior Marketing Manager – B2B Financial Publishing – Global Brand - London to £65k Basic + Bonus & Superb Benefits Hybrid - c1-2 days per week in the London office (or more if you want to), the rest remote. This is an exciting opportunity to join an exciting global B2B financial publishing brand as a Senior Marketing Manager....

  • Senior Marketing Manager

    1 week ago

    London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time €65,000

    Senior Marketing Manager – B2B Financial Publishing – Global Brand - London to £65k Basic + Bonus & Superb Benefits Hybrid - c1-2 days per week in the London office (or more if you want to), the rest remote. This is an exciting opportunity to join an exciting global B2B financial publishing brand as a Senior Marketing Manager. You'll join a...

  • Chief Marketing Officer

    6 days ago

    London, England, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Chief Marketing Officer – B2B PublishingThe information below covers the role requirements, expected candidate experience, and accompanying qualifications.- LondonHybrid working (c2-3 days per week in Central London office)Permanent Role, Full Time.*You must have strong B2B publishing (subscriptions and events) experience to be considered for this...

  • Senior Marketing Manager

    2 weeks ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Senior Marketing Manager – B2B Financial Publishing – Global Brand - LondonBefore applying for this role, please read the following information about this opportunity found below.to £65k Basic + Bonus & Superb BenefitsHybrid - c1-2 days per week in the London office (or more if you want to), the rest remote.This is an exciting opportunity to join an...

  • Senior Marketing Manager

    2 weeks ago

    London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Senior Marketing Manager – B2B Financial Publishing – Global Brand - Londonto £65k Basic + Bonus & Superb BenefitsHybrid - c1-2 days per week in the London office (or more if you want to), the rest remote.This is an exciting opportunity to join an exciting global B2B financial publishing brand as a Senior Marketing Manager. You'll join a growing team...