Acquisition Marketing Executive
2 months ago
**Acquisition Marketing Executive**
**Marketing and Communications**
**FTE**: 1.0fte (working 37 hours per week)**Duration of contract**: 1 X permanent and 1 X 9 months fixed maternity cover available**Salary**: UH6 £29,619 to £32,348 pa with potential to progress to £35,333 pa on achieving designated skills and experience**Location**: MacLaurin Building, Hatfield-
- At Herts, we aim to offer flexibility when it comes to your working environment, and so you can expect to enjoy hybrid working (with 3 work-from-home days and 2 in-office days).**Main duties and responsibilities**
- You will join a driven, friendly and welcoming team, and play an important role in enabling the University to achieve its ambitious UK undergraduate and postgraduate student recruitment targets.- Your role will involve a wide range of marketing activity and reporting on its effectiveness. Key focuses for the role include:
- creating awareness and engagement with prospective students
- working closely with the Insight, Digital and Communications teams to deliver and report on integrated, content-driven campaigns
- an understanding of our customer digital journey, using digital metrics to make recommendations for optimisation
- collaboration with external agencies, and in-house creative and digital teams to produce inspiring and engaging content which ensures a frictionless journey for prospects.
- accountability for external listing sites, including university brand profiles and advertising recruitment events
**Skills and experience needed**
- You will be required to have a broad general understanding of marketing tactics and techniques, with a particular focus on digital. Experience of delivering (or supporting delivery) of effective paid digital marketing campaigns is essential, and this should include writing briefs, liaising with agencies / internal stakeholders and website content optimisation.- You should also have:
- experience of working with digital metrics and reporting on the success of marketing activity
- excellent written and verbal communication skills, along with copywriting (for web), editing and proofreading skills across both web and print
- a passion for being organised and working to multiple project deadlines
- the ability to work as a team and independently
**Qualifications required**
- As a minimum, you will be educated to degree level or equivalent standard or proven professional work experience.-
**Closing date**: 8th February 2023**Interview date**: To be advised**Reference number**: 048136**Date advert placed**: 25th January 2023
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