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Head of Acquisition

5 months ago

Hatfield, United Kingdom Ocado Group Full time

**About Us**

**About the role**

This is a new role offering exciting opportunities to interact with and impact some of the world’s leading online grocery retail businesses.

The Head of Acquisition
- Partner Growth will be responsible for supporting our partners with improving their acquisition strategies, driving adoption of best practice, and ensuring partners are fully utilising all OSP features that support acquisition.

You will consult with partners through both in-depth projects, and ongoing optimisation forums aimed at improving their commercial performance.

You will inspire partners and build strong relationships, share learnings, and leverage data to enable our partners to succeed.

This is an entrepreneurial role, and requires someone who is comfortable identifying new opportunities, and setting up new programs and services that deliver value to our partners.

**About you**

**It would be great to hear from you if you have **
- Ideally 7+ years experience in a performance marketing or customer acquisition focussed role, experience within online Grocery industry and within international markets is a big plus
- Proven track record of scaling a customer base in a direct to consumer business, and implementing a test and learn approach to identify and grow new acquisition channels
- Demonstrated experience and understanding of how to run and optimize various acquisition channels including paid search, paid social, programmatic display, and offline media such as direct mail and out of home advertising
- Demonstrated ability to drive commercial impact within a business, previous responsibility for a P&L or budget is beneficial
- Comfortable utilizing data to gain a clear understanding of the customer journey, identify and implement improvements, and measure performance
- Experience analysing effectiveness of various marketing channels through different measurement frameworks, and optimizing marketing return on investment/ CPA:LTV
- Experience managing agencies or contractors within the performance marketing space. You know what good looks like, and can get the best out of these relationships
- BA/BSc degree in a technical field or equivalent practical experience

**It would be great but not essential if you have **
- Experience of working in a client facing support organisation
- Full current driving licence
- Experience with the OSP
- Retail/Grocery industry knowledge desirable

**What do I get in return**

**We’re in it together, we are proud of what we do, we can be even better