Senior Digital Merchandiser

5 months ago


Macclesfield, United Kingdom The Orchard Agency Full time

**Senior Digital Merchandiser**
**£50,000 - £55,000**
**Full Time**
**Macclesfield (Hybrid)**

If you're a customer-obsessed Senior Digital Merchandiser / ecommerce CRO Conversion Rate Optimisation specialist, here's a chance to join a business going through an exciting stage of growth thanks to increased investment from their B Corp global brand.

You'll be using your skills to create content and online experience that convert, to support the growth of a premium, professionally endorsed, nutritional supplements business.

**The Job...**

You’ll be reporting to the Head of Digital Marketing and will ultimately be responsible for driving online revenue by optimising the company's websites to increase conversion rate, visits, and average order value.

It’s a full-time role, with flexible start and finish times (standard hours are 8:30am to 5pm). You'll enjoy hybrid working, with a mix of collaborating with colleagues in the office and remote working from home.

**You'll be responsible for**:

- Developing online content strategy including product pages, educational landing pages, and brand building.
- Setting and delivering appropriate KPIs inline with the company's digital strategy.
- Improving on-site navigation and site search.
- Category merchandising.
- Optimising current on-site functionality (subscriptions, payment methods etc).
- CRO / Conversion rate optimisation.
- Designing future development pipelines.
- Cross-functional working with internal teams and external agencies.

**About You...**

As the Senior Digital Merchandiser you'll be driving the company's exponential digital growth by optimising their UK and Irish websites to create exceptional online experiences for their customers. Creating intuitive UX supported by exceptional content, it'll be up to you to bring their supplements and the associated life-changing benefits to existing and new customer bases.

**Here's some of the key experience you'll need to demonstrate**:

- 5+ years in ecommerce.
- 5+ years as a digital merchandiser / online merchandiser with a key focus on CRO / conversion rate optimisation.
- A flair for creating content strategies that convert online.
- The ability to identify key product selling concepts.
- Excellent team work - you'll be working alongside nutrition experts, design and copy teams to bring product features and benefits to life.
- Expertise in customer journey mapping.
- An interest in inspiring, educating, and ultimately converting customers into lifetime advocates of the power of nutrition.

**The Company...**

This is a market-leader in supplying premium nutritional supplements. They're owned and backed by a global B-corp brand, meaning they're very financially stable.

You'll be working alongside a friendly, supportive, and motivated team, who are focused on the bigger goal of helping more people live healthier, happier, lives.

In addition to an attractive salary of £50k - £55k DOE, some additional benefits include;
- 25 days annual leave plus statutory and public holidays. After each 5 years you also accrue additional time off.
- 2 corporate social responsibility / charity days per year.
- Cycle to work scheme and charging points for electric vehicles.
- Wellbeing advice through their qualified nutritionists, £150 towards nutritional supplements for you and your family, and organised lunchtime exercise (with on-site shower facilities).
- Employee assistance programme, which is a confidential employee benefit designed to help you deal with personal and professional problems with support from their internal mental health first aiders.
- A range of learning and development opportunities, including in-house training, regular lunch & learn sessions to promote peer-to-peer learning. Where necessary, they also offer external training opportunities.
- Annual Christmas social and quarterly social activities which provide a chance for the entire company to come together, build relationships and have fun.
- Additional benefits of a free quarterly payday breakfast, annual eye tests, and free fruit, coffee and tea in their offices.

**Salary**: £50,000.00-£55,000.00 per year

**Benefits**:

- Company pension
- Cycle to work scheme
- Employee discount
- Flexitime
- Free parking
- Health & wellbeing programme
- On-site parking
- Work from home

Schedule:

- Flexitime
- Monday to Friday

Ability to commute/relocate:

- Macclesfield: reliably commute or plan to relocate before starting work (required)

**Experience**:

- E-commerce: 5 years (required)
- digital / online merchandising: 5 years (required)
- CRO / conversion rate optimisation: 5 years (required)

Work Location: In person

Reference ID: 37196



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