Digital Analytics Lead

3 weeks ago

London, United Kingdom AllSaints Full time

**Digital Analytics Lead**:
**London, England, United Kingdom**:
**THE ALLSAINTS TEAM**

At AllSaints we are in the business of feelings - making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we'd love to talk to you.

We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

**THE ROLE**

We are looking for an experienced data and analytics professional to help drive our digital business goals. Reporting to the global digital director, you will drive the build of a best-in-class analytical function, spanning across the entire digital commerce value chain (trading, marketing, experience, content) and deliver actionable insights and reporting to help grow and optimise the AllSaints digital business.

Our digital team leads our brand's online presence through customer relations, digital content, e-commerce, media, partnership and performance.

We are a dynamic bunch, all working with a digital first mindset to ensure we deliver an amazing online experience to our customers. We partner closely with internal departments and external businesses, always looking for ways to continue to innovate and extend our reach to customers around the world.

**WHAT WILL I BE DOING?**
- Setting the strategic direction of the data and analytics team
- Partner with our e-commerce trading team department to identify trading / product assortment and conversion funnel opportunities to maximise long-term and short-term business
- Partner with our digital marketing team to drive quality traffic acquisition. Further refine our marketing strategy through channel attribution and customer lifetime value analysis. Ensure best in class tagging technology is in place
- Partner with our CRM team to further drive customer segmentation, and support the way we communicate to our customers
- Own the end-to-end customer analytics process, including customer data collection and customer insights / analysis
- Owner of customer data, including customer data management and working with our IT team to ensure GDPR-compliant data management
- Drive the regular digital business reviews, and work with the digital director and other digital team leaders to put together action plans / track progress
- Work with our technical analytics partners to develop the reporting and analytics infrastructure, as well as tagging strategy
- Work with the digital director and finance director to build mid-term e-commerce business targets and budgets
- Build a data-driven culture, and work with stakeholders to provide relevant data to inform decisions beyond the digital business
- Take responsibility for the end-to-end CRO optimisation coverage; create and inform A/B and multivariate testing and analyse customer journeys to optimise user experience

**WHAT SKILLS DO I NEED?**
- Solid experience within custo

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