Marketing Executive

2 weeks ago

Telford, United Kingdom Adult Learning Improvement Network Full time

**Adult Learning Improvement Network & Fellowship of Inspection Nominees**

**Marketing Executive**
**Role Specification**

**Summary**
Step into the captivating world of a rapidly expanding business, where a close-knit and friendly team thrives. The team's small size allows for seamless communication and efficient decision-making, fostering a culture of shared ideas and collective problem-solving. Each member plays a vital role, contributing their unique skills and perspectives to drive the company's growth.

Reporting to the Managing Director.

**Key Responsibilities**

Develop Marketing Strategies:

- Collaborate with the team to develop comprehensive marketing strategies aligned with organisational goals.
- Conduct market research to identify target audiences, market trends, and competitor activities.
- Analyse customer insights, sales data, and marketing metrics to optimise campaigns and strategies.
- Developing and executing marketing strategies and campaigns that align with the brand's objectives.
- Monitor and analyse campaign performance, make data-driven recommendations for optimisation, and report on key metrics.

Execute Marketing Campaigns:

- Create engaging content for marketing materials, including brochures, presentations, website, social media, and advertisements.
- Monitor and track campaign performance, analyse data, and make data-driven adjustments to maximise results.

Brand Management:

- Ensure consistent brand messaging and visual identity across all marketing materials and platforms.
- Develop and maintain brand guidelines and standards.
- Manage relationships with external agencies and suppliers to ensure brand compliance.
- Ensure consistent brand messaging and visual identity across all customer touchpoints.
- Collaborate with the media creators to develop marketing materials that reflect the brand's voice and values.
- Monitor brand perception and sentiment, and proactively address any issues that may arise.

Digital Marketing:

- Monitor website analytics, track conversion rates, and identify opportunities for optimisation.
- Stay updated with the latest digital marketing trends and technologies to drive innovation and enhance campaign effectiveness.
- Monitor social media channels, respond to customer enquiries and feedback, and manage online reputation.
- Work closely with web developers to ensure proper implementation of technical SEO elements.
- Collaborate with content creators to develop SEO-driven content strategies that align with target keywords and audience intent.
- Optimise content for search engines, including keyword placement, relevancy, and readability.
- Identify opportunities for guest keynote event speakers, article or eBook collaborations, and partnerships to enhance off-page SEO.
- Instructing the creation of engaging and visually appealing content for social media platforms, including images, videos, infographics, and written copy.
- Create engaging and visually appealing content for social media platforms, including images, videos, infographics, and written copy.

Event Management:

- Plan and coordinate marketing events, including exhibitions, conferences, and customer engagement activities.
- Manage event logistics, budgets, supplier relationships, and post-event evaluation.

Market and Competitor Analysis:

- Conduct regular market and competitor analysis to identify market trends, opportunities, and potential risks.
- Monitor industry developments, customer preferences, and emerging marketing strategies. Utilise data analytics tools to track and analyse customer behaviour, campaign performance, and other relevant metrics.
- Prepare regular reports on customer experience, marketing activities, and campaign results, providing insights and recommendations.

Collaborative Teamwork:

- Collaborate with cross-functional teams, including sales, product development, and creative teams, to align marketing efforts with overall business objectives.
- Collaborate with cross-functional team members, including business development, finance, and advisors, to align customer experience initiatives with overall business objectives.

Customer Experience Management:

- Conduct customer journey mapping and identify pain points and opportunities for improvement.
- Establish and monitor customer satisfaction metrics, analyse feedback, and develop action plans to address customer concerns and enhance satisfaction levels.
- Develop and implement strategies to engage and retain customers, including loyalty programs, personalised communication, and targeted promotions.
- Collaborate with business development colleagues to identify opportunities for upselling and cross-selling to existing customers.
- Analyse customer data and behaviour to identify opportunities for enhancing customer engagement and loyalty.

**Personal Specification**
- Proven experience 2 years as a Marketing Officer or a similar marketing role.
- Solid understanding of marketing principles, brand management,

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