Marketing Manager

4 weeks ago

London, United Kingdom Euromonitor International Full time

Euromonitor International is the **leading independent provider of consumer market research** providing strategic intelligence on industries, companies, economies and consumers around the world. If you are looking for a role with**LONGEVITY/ STABILTY** and **CAREER GROWTH** (and beyond that an unmatched culture we work hard to uphold for our employees work / life balance) we may be what you have been searching for.

**What we can offer you;**
- **Work for a global company, build relationships internationally, have access to ongoing training.**:

- **Career growth opportunities.**:

- **Offices in central London and TRUE flexible work hours, including flexi Fridays all year round.**

We are looking for an experienced **Marketing Manager** to drive the marketing strategy and programmes for our new products which sit across multiple geographies at Euromonitor and will be integral in helping us grow new revenue streams.

Reporting into the Global Head of Marketing, this exciting new position requires close working relationships with the New Product team alongside Marketing, Sales and Research functions and is vital in order to identify business drivers, define compellingmessaging and segment markets and audiences accurately. Good confident communication, project management and the ability to prioritise tasks based on changing market requirements are also important skills required to be successful in this role. With an increasingemphasis on new digital channels, formats and interactive marketing platforms to drive client engagement, this role would suit a modern thinking marketer looking to own and execute marketing projects and campaigns within a leading market research organisationthat provides businesses, governments and investors with global business intelligence, market analysis and consumer insights.

**Key responsibilities**
- Design, own and drive the new product marketing strategy across multiple markets and customer segments
- Create and manage associated marketing plans throughout a fiscal year
- Lead the go-to-market process as we deliver and launch more innovative solutions and propositions to both new and existing clients
- Work with our content team, developing innovative content - written / multimedia / advertising / online - to drive and nurture a targeted audience through the buying cycle
- Utilise integral martech solutions (such as Marketo) to deliver efficient automated campaigns, pivoting mid-campaign if the desired results are not as effective as initially thought
- Develop appropriate communications to support an integrated campaign mix
- Work with our digital marketers to enhance and enrich our web and digital presence to ensure the best possible online experience for our target audience
- Maintain a budget against which chosen campaigns are planned and executed to deliver an expected return on investment (ROI)
- Enforce a data-driven marketing environment through effective monitoring, reporting and analysis of campaigns against a set of KPIs
- Identify and engage with relevant 3rd party companies that commercially focus on supporting business development within our target sectors / audiences and build influencer programmes to amplify our reach
- Leverage and utilise industry intelligence to add value and relevancy to campaigns

**Skills and Proficiencies;**
- Previous experience in creating marketing strategies to support new business acquisition in multiple markets, as well as creating cross-sell and retention programmes to drive maximum value / growth
- Ability to show demonstrable results in developing and implementing effective cross-channel marketing activities/campaigns
- Evidence of leading and managing projects in a global, matrix environment
- Clear evidence of working successfully with sales and product teams to gain the appropriate information and direction needed to deliver top notch campaigns
- A "digital first" mindset - ability to leverage digital channels and optimise the client experience at all digital touchpoints
- Practiced in dealing and negotiating with suppliers and 3rd party programme providers
- Experience in writing comprehensive, compelling copy for internal and external content and communications

**Critical competencies for success**
- A strong communicator, able to influence audiences both within the marketing team and across the business
- A strategic thinker, able to add value at the most senior levels of the organisation
- Credible in representing Euromonitor with clients and other stakeholders
- Highly approachable
- Client focused
- Strong project management skills
- Highly numerate and articulate
- Excellent written and spoken English.

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