Content Specialist
6 months ago
**About Astellas**:
At Astellas we are a progressive health partner, delivering value and outcomes where needed.
We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.
We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.
Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.
**The Opportunity**:
As a Content Specialist you will enhance Astellas’ ability to meet diverse customer and segment needs by providing direct operational efficiency throughout the lifecycle of content and campaigns.
You will be a key working partner with many functions and stakeholders including strategic marketing brand team partners, medical affairs, global ABC review team, affiliate marketing partners, external agencies, OSO, Content Factory, and others as required. Furthermore, you will be responsible for following all global processes, serve as a liaison and SME for global ways of working and other organization content capabilities including content planning, content creation such as modular content, content production, ABC/MLR review and approval, and content distribution to ensure streamlined operations, efficiency, and compliance.
The scope of this role is to the global brand team and will operate in a fast-paced and highly collaborative environment, requiring a high capacity to deliver across multiple ongoing projects at one time.
**Hybrid Working**:
At Astellas we recognize that our employees enjoy having balance between their professional and home lives. We are proud of our hybrid approach which empowers you to have flexibility on whether to work from home or in the office.
**Key Activities for this role**:
- Support the SBM in creative content development to support omnichannel campaigns.
- Create document placeholders and be responsible for entering and tracking projects through the ABC/MLR process, Project, and document owner role.
- Coordinate and follow up with stakeholders (agency partners, Marketing) to ensure marketing materials are tracking against timeline.
- Manage relationship with and maintain expertise in Astellas content platforms: Veeva content portals, Astellas elements, modular content, Activator, G4L, Content Factory.
- Pull Veeva metrics to ideate on ABC/MLR process improvement and serve as advocate and champion for MLR transformation projects to deliver an accelerated speed to market and seeking process efficiencies in the development and approval processes for content while remaining 100% in compliance.
**Essential Knowledge & Experience**:
- Ability to understand the brand strategy and objectives and translate the brand key messaging per target customer profile into tangible content pieces.
- Deep understanding of content marketing and omnichannel customer engagement.
- Create/update compelling and concise copy that effectively communicates key messages and resonates with the target audience.
- Excellent project, program, and portfolio management skills in a digital domain, with attention to detail, sense of urgency, and a solution-oriented mindset.
- Demonstrated ability to develop and maintain effective collaborative relationships with team members, management, and internal/external partners.
- Fluent in written and spoken business English.
**Educations/Qualifications**:
- Bachelor’s degree or equivalent.
- Extensive experience in the pharmaceutical industry.
**Additional information**:
- This is a permanent, full-time position.
- This position may be based in United Kingdom, Germany, Spain, France, or Italy.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
**Job Types**: Full-time, Permanent
Work Location: Hyb
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