Customer Marketing Executive

7 months ago

Bury St Edmunds, United Kingdom Greene King Full time

Company Description

As a **Customer Marketing Executive, On-Trade** you will will be part of our Customer Marketing Team and will be fundamental in executing our on-trade marketing plans for our Greene King owned beer brands. The Customer Marketing Executive will be central to the execution of all our customer facing initiatives ensuring Greene King brands stand out from the crowd.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Additional Information

**We’re all about rewarding our team’s hard work, that’s why**

You’ll receive a competitive salary, pension contribution as well as:

- ** The chance to further your career across our well-known brands **- as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- ** Discount of 33% for you and 15% for your loved ones on all of our brands** - so you enjoy your favourite food and drink at a discount.
- ** Free employee assistance program** - mental health, well-being, financial, and legal support because you matter
- ** Discount of 50% for you and 25% for your loved ones** at our Greene King Inns and hotels. - so you can enjoy a weekend away without breaking the bank.
- ** Refer a friend - **who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them
- ** Wage Stream** - access your wage before payday for when life happens.
- ** Retail discounts** - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more

**Job Description**:
**Your role as Customer Marketing Executive, On-Trade**
- Take ownership of the end-to-end delivery of the external customer-facing aspects of key Customer Marketing projects such as Marketing POS (point of sale) glassware, barware, and sales tools
- Ongoing stock management of our point of sale inventory - you will be the lead contact at Greene King Brewing & Brands for our procurement and fulfilment suppliers, maximising efficient POS deployment and cost savings.
- Manage the relationship of external POS and logistics agency’s to ensure we are driving efficiency in process and service levels are maintained to deliver a great experience for both internal and external stakeholders.
- Working with the Customer Marketing Managers, support the creation of the annual brand activation plan for the On-Trade and subsequent effective delivery of Customer Marketing activation
- Act as an interface between the On Trade Sales teams and Brand Marketing team
- Accountable for the effective deployment and control the Customer Marketing budget relating to your projects
- Provide up to date data analysis that demonstrate the Annual Activation plan is delivering required return on investment
- Manage the operational set-up of promotions in the free trade, liaising with Central Database, Customer Sales and Sales Operations.
- In addition to the above you will become the brand champion of one of the brands within the Greene King portfolio. Working alongside the brand team to translate the above the line plans into consumer and trade execution plans to activate within the on trade.

**What you’ll bring**
- This is a great entry level role into an exciting area of marketing within an ever evolving and dynamic category. While not essential, knowledge or experience in a marketing role and knowledge of the hospitality industry would be beneficial.
- The role requires close working relationships with all members of the GK B&B Brands Team, the GK On Trade Sales Teams, operations teams and leaders of the key internal support teams e.g. Supply Chain and Customer Sales so the ability to collaborate across multiple stakeholders in a broad range of functions is key.
- Manging relationships and procurement with suppliers and agencies.
- Great analytical skills and attention to detail are required to help manage POS inventory and ensure arcuate and up to date forecasting and reporting.
- The Role will also support customer marketing managers through direct contact with key account stakeholders.
- Part of the role will entail becoming the brand champion for one of our key brands so as well as a creative flair you will also benefit from the ability to work strategically and understand the category, customer and consumer needs and implement this knowledge to create winning marketing activation plans to delight out customers and consumers.

LI-SM1

**Qualifications**:
This is a great entry level role into an exciting area of marketing within an ever evolving and dynamic category. While not essential, knowledge or experience in a marketing rol

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