Social Media
3 weeks ago
SOCIAL MEDIA & DIGITAL CONTENT OFFICER
Job description
Business unit: Production & Marketing
Responsible to: Commercial Director
Responsible for: N/A
Key internal contacts: Marketing Managers, Production General Managers, Operations team
Key external contacts: Producers and marketing agencies
About Nimax Theatres
Our theatres currently have a combined capacity of 5,600 seats and, in addition to hosting some of the UK’s most critically acclaimed and successful plays and musicals, present a busy and varied programme of comedy, concerts and children’s theatre.
We are a unique, diverse, loyal team founded on respect. We are here to put on great shows that people want to come and see, and deliver a fantastic experience in beautiful buildings.
About the role
Key duties and responsibilities
**Social Media Management**
- Create and manage in-house production’s social media channels
- Commission and create compelling content for all our social channels to build reach and deepen audience engagement
- Explore and test tailored messaging on different platforms selecting the right content for the right channel
- Develop a strategy to achieve and sustain growth and engagement targets for social media channels in line with our strategic plan
- Research and form key relationships with relevant influencers across all social media platforms
- Regularly monitor and report on social media analytics
- Track the ROI and the success of all social media activity and specific campaigns
- Report on social media campaigns in internal and external meetings
- Monitor developments and create effective response plans to changes in social media and adopt emerging channels
- Deliver a high standard of community management and monitor and reply to questions and feedback that comes in via social media
- Create and develop standardised messaging for effective community management
**Content Production**
- Create a rich and varied range of engaging multimedia content including videos, interviews and photos
- Work with the production specific teams to create engaging and relevant content
- Work closely with the Access Manager to create content around our access performances and provisions
- Continually innovate, test and evaluate new content initiatives and partners, keeping a track of new trends and developments
- Repurpose existing and archival content to tell stories of Nimax’s legacy and history
- Update and manage editorial and content calendars
- Research and commission suppliers and/or creative agencies to help in the creation of content
- Regularly monitor and report on metrics of success against strategic objectives - learning and improving our future planning accordingly
- Manage agreed budgets in conjunction with the Marketing Managers for specific content campaigns
- Ensure permission and copyright is cleared prior to production and publication of all content
- Edit, check and proofread all content and publish it onto the appropriate platforms
- Where possible ensure all content is provided in accessible formats including captioned, audio described, or with alt text
**Other**
- Use graphic design packages and image and video editing software to create content and support the activities of the Marketing Department
- Undertake any other reasonable duties required by the Marketing Managers
This job description is not an exhaustive document but is a reflection of the current position and details may be changed from time to time. The post-holder will be required to carry out any other duties as may be reasonably requested consistent with their job title and status. The duties contained within this Job Description must be performed at all times within the Company’s stated guidelines and operational policies.
Person specification
**Essential**
- Experience using and managing multiple social media platforms
- An engaging writing style, with an ability to adapt tone of voice for different audiences
- Up-to-date knowledge of social media trends and future platforms
- Experience of creating engaging and creative content within a budget
- Excellent verbal and written communications skills
- A creative problem solver
- An ability to navigate a variety of stakeholder relationships
- Absolute attention to detail
- Experience of working in a fast-paced environment, managing multiple projects at once
- A proactive and flexible attitude and an ability to effectively prioritise
- Experience of monitoring and reporting on success
- Advanced IT skills, including Microsoft Office, Outlook, Photoshop, InDesign and video editing software
- Experience of commissioning creative content and writing content briefs
Please submit a CV and covering letter outlining your suitability for the role.
Closing date: Thursday 30th November 2023
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