Pr Account Executive

5 months ago

Marlow, United Kingdom BWP Group Full time

**Salary**: £25-27k dependent on experience

Are you a Senior PR Account Executive looking for a fresh challenge? Or an experienced PR Account Executive looking to take the next step in your career?

Do you have both B2B and B2C PR experience and enjoy using both these skillsets to generate results across a range of industries and clients? (Bonus points if you’ve worked on PR for real estate / property experience clients)

Are you looking to grow in an environment that values personal development and career progression?

Then this could be the role for you

**What is BWP and why should I work for the agency?**

BWP is an award winning destination marketing agency. We elevate brands with impactful, creative strategies that bring people to places to achieve commercial growth. Our integrated marketing campaigns supports the growth of brands like Trafford Centre, Gravity, Dalton Park, IKEA and Livingston Designer Outlet.

All our employees enjoy the standard benefits you’d expect - a competitive salary (in this case £25-27k); 25 days paid holiday plus bank holidays and an extra day for your birthday; and a pension scheme. Plus, we also offer:

- Bespoke Personal Development Plans and the mentoring and support you need to pave your way to Account Manager and beyond. 
- A busy social calendar with regular company socials.
- The opportunity to join one of our Action Groups - DE&I, Climate, CSR or our Social Committee - and positively influence not only agency life but also the wider community we live and work in.
- Hybrid working - everyone at the agency enjoys three days collaborating and building strong working relations with colleagues in our new Marlow town centre offices (Monday, Wednesday & Thursday) and two days working from anywhere. 
- A culture of appreciation, reward, and recognition with monthly and quarterly awards and celebrations.
- Summer working hours (4pm finish on a Friday during the summer months)
- Company wellbeing programme including a free counselling service as needed.
- Company bonus scheme (discretionary) - if BWP does well, so do you. Our Senior Account Execs can receive up to 4% of annual salary as a bonus.

**What do Senior PR Account Executives do at BWP?**

Our PR SAEs are the backbone of the PR team. You will work alongside the wider PR team to deliver effective PR and communication strategies that drive brand awareness and communicate our clients’ key messages.

You’ll spend most of your time in ‘client delivery mode’, providing Account Managers and Account Directors with the day-to-day support and administration they need to drive forward campaign delivery including:

- **Media sell-in** - you’ll be building and using your own enviable little black book of media contacts.
- **Copywriting **- drafting press releases, blogs, opinion pieces, social content.
- **Actively participating** in brainstorms and meetings.
- **Reporting **- attending status calls, writing status reports, drafting monthly reports.

Your role will also involve:

- **Client liaison** - building and maintaining healthy client relationships, maintaining regular contact with clients and managing their expectations (directly or through your Account Manager) rather than agreeing to unrealistic requests.
- **Managing a smaller client account** - increasing your levels of client contact and campaign delivery and developing the skills you need to become an Account Manager.
- **Helping to generate proposals** for new business development.

With your professional development front of our mind, you’ll be supported to learn all you can about PR, account handling and client relationship management.
- Please note
- Our PR team are not responsible for delivering social PR campaigns. Our dedicated social team take the lead on that. So if social PR is your background and passion, this isn’t the role for you._

**What do I need to showcase in my CV to stand out?**

We're looking for someone with **1.5-2 years of demonstrable experience in a PR agency or PR-related role** who is ready to increase their levels of client contact and campaign delivery and start to manage client accounts themselves.
- Enjoys and has experience of the more traditional aspects of PR and Comms.
- Has real estate / property PR experience and a little black book of media contacts in this industry.
- Knows what makes news and is able to wield the many tools in a PR’s belt.
- Possesses the journalistic skills required to tell a story in infinite, compelling ways.
- Has strong communication, organisational and interpersonal skills and can quickly, easily and confidently build strong working relationships with the media, clients and suppliers.
- Isn’t afraid to say what you think and challenges expectations and assumptions. Enjoys pushing boundaries and finding new, creative ways of doing things (embodying our value Brave).
- Wholeheartedly loves PR. Works hard to deliver results and is enthusiastic about creating an environment w

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