Marketing Automation Specialist

7 months ago


Birmingham, United Kingdom Thermo Fisher Scientific Full time

**Marketing Automation Specialist**
- At Thermo Fisher Scientific, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life - To enable our customers to make the world healthier, cleaner and safer. We provide our people with the resources needed to achieve individual career goals while taking science a step beyond through research, development and delivery of life-changing therapies.- Your determination to put patients at the heart of every decision will improve health outcomes that people and communities depend on - now and in the future.**Location/Division Specific Information**Discover Impactful Work:
Key Responsibilities
- Develop engagement strategies that reflect an understanding of customer needs and customer intent
- Analyze and understand our customer database and segments
- Analyze and report on channel and campaign performance
- Facilitate reporting to demonstrate marketing impact
- Help evaluate new innovative opportunities to drive engagement and/or results
- Education- BA/BS degree
- Experience- Experience with SalesForce Marketing Cloud and Sales Cloud.
- Great knowledge of connecting Omni/ Multi channel user experiences.
- Extensive knowledge of customer journeys, lifecycle campaigns, and segmented communication strategies
- Excellent communication and interpersonal skills: You’re a team player, have excellent written and verbal communication skills, and have able to work cross-functionally
- Track record of operational excellence, creativity, and using analytics to get results
- Knowledge, Skills and Abilities- Knowledge of HTML and content management systems
- Experience improving business efficiency through automation and processes
- Ability to establish relationships with individuals and teams
- Strong analytical skills to spot trends and make recommendations
- Critical thinking and problem-solving skills
- Must be self-confident, decisive and self-motivated
- Strong analytical and troubleshooting skills; attention to detail is essential
- Ability to work as a team member and contribute to the overall success of a team as well as work independently and prioritise multiple tasks
- Systematic problem-solving approach, coupled with a strong sense of ownership and drive
- Ability to develop solutions that reduce total cost of ownership over the long run
- Strong written and oral communication skills with internal customers and all levels of management in a non-technical manner.
- Customer focus and proven ability to build strong working relationships
- Ability to organize, disseminate information efficiently gain consensus and set expectations
- Strong time management skills, prioritization abilities and drive to take ownership of issues and tasks
- Location- Birmingham - 3 days office based and 2 days WFH
- Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory with Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.-
- Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.- Accessibility/Disability Access-
- Explore Location



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