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Marketing Executive

4 months ago

Reading, United Kingdom Global Technology Solutions Ltd Full time

Job role: Marketing Executive - IT MSP
Location: Reading
Type: Permanent
Start Date: ASAP

**Salary**: £25,000 p.a - £35,000 p.a. + training + company benefits
We have an exciting opportunity for a Marketing Executive to join a blue chip IT MSP. This role is a hybrid position with 2-3 days per week office based.
Key responsibilities
- The Marketing Executive will be responsible for coordinating all the company's marketing activities
- Website management and development experience will be an advantage (WordPress)
- Develop and run SEO and PPC campaigns
- Good at writing and creating content such as blogs and case studies (working with an external copywriter)
- Organise and coordinate events such as conferences, webinars, workshops and exhibitions.
- Works within the department budget to develop cost-effective marketing plans for each product or service with a focus on ROI
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives (SalesForce/Google analytics)
- Develop content marketing initiatives leveraging industry trends, company brand, and value propositions that drive traffic, engagement, and qualified leads and delivers a sales pipeline.
- Communicate with vendors and strategic partners to ensure up-to-date materials and coordinate joint marketing campaigns.
- Run paid social media campaigns (LinkedIn)
- Writing and proofreading creative copy
- Manage social media channels to enhance brand reach and visibility
Required skills and qualifications:

- Bachelor's degree or equivalent
- 3 years relevant experience with 'Hands-on' experience
- Strong understanding of current online marketing concepts and best practice
- Solid experience in one or more digital marketing domains: Search, Social, Mobile, Content, eCommerce.
- Experience in managing and delivering B2B & B2C marketing campaigns
- Must have experience of managing teams and agencies to deliver and implement projects
- Technical and creative ability will be a distinct advantage
- Competent user of IT systems & Marketing systems
- Experience in Salesforce, Adobe Creative Suite (Photoshop & InDesign), Canva and WordPress is a bonus.
- Knowledge of the IT Service Management industry is also beneficial

**Benefits**:

- Company pension
- Private Healthcare
- Life Insurance
- Education / Training opportunities
Global Technology Solutions is acting as an Employment Agency in relation to this vacancy.