Digital Marketing Assistant

3 months ago

Harrogate, United Kingdom Myinternalrecruiter.Com Ltd Full time

**Position Overview**

The role of Digital Marketing Assistant is to work with the Technical, Paid, Content and Social Media Teams to ensure our client strategies and objectives are achieved to the highest standard.

This role provides an overview and training in each of the Agency’s departments enabling the Digital Marketing Assistant to learn about all aspects of the services that we offer our clients. This role has a focus on SEO and PPC.

**Role responsibilities include: -**
- Learn about and carry out SEO fundamentals
- Learn about and carry out local SEO fundamentals
- Carry out Keyword Research
- Provide insight into/propose elements to a new site structure
- Fixing and optimising URLs
- Carry out Page and Mobile Optimisations
- Reporting on SEO
- Fixing linking issues both externally and internally
- Technical SEO site audits
- Adding cannonical tags
- Navigating client website back ends, and optimising at times
- Carry out crawl fixes (e.g., 301 & 404 links) and prepare for the monthly upload folder
- Optimise titles and meta data
- Image optimisation, utilising numerous folders to optimise image sizes and provide alternative text (Alt text)
- Utilising HTML coding to fix a range of issues
- Check page formatting
- Manage Client Google My Business and Bing Business pages
- Management and Optimisation of Google Shopping Feeds
- PPC - Analyse web page analytics, looking at bounce rate, traffic source, time spent on page and page speed
- Updating client websites to keep them up to date with the relevant (provided) information
- Proactively contribute to the team with fresh ideation and innovative strategies
- Be responsive to constructive feedback
- Provide prompt and professional client liaison
- Review, analyse and question monthly client reports, raising any concerns, points of interest or ideas for improvement to your line manager
- Ensure that client workload, training and self-development are carried out in line with allocated time frames
- Liaise and communicate with all teams to ensure that the overall client strategies and goals are being achieved
- Complete training and coaching necessary to maintain progression with training program for all areas of the business, including, SEO, PPC, Content and Social Media
- Ensure accurate completion of time sheets is carried out
- Adapt to and utilise different software systems used to carry out daily work and activities, e.g., WordPress and OpenCart
- Any other duty that may be required in line with the business needs

**Key skills and experience**
- Strong communication skills - both written and verbal
- Highly organised and the ability to multi-task
- Ability to deliver a high level of customer service
- Good level of Microsoft skills (Word, Excel and PowerPoint)
- Excellent level of attention to detail
- Excellent written English
- Be forward thinking
- Be solutions oriented
- Be proactive with a can-do approach to work
- Positive mindset and upbeat attitude
- Ability to work effectively under pressure and meet deadlines
- Self-motivated and uses initiative
- Analytical skills to identify trends and challenges
- Ability to think creatively and innovatively

**Place of work**:
The role of Digital Marketing Assistant is initially an office based role working Monday to Friday between the hours of 8.00am to 5.00pm, 37.5 hours a week. Exact working hours will be agreed when employment has commenced. Following successful completion of a probationary period, a hybrid working pattern may be available.

**Job Types**: Full-time, Permanent

**Salary**: £21,000.00-£23,000.00 per year

**Benefits**:

- Company pension

Schedule:

- Monday to Friday

Work Location: In person

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