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Head of Marketing

5 months ago

Cardiff, United Kingdom AMPLYFI Full time

**About AMPLYFI**

AMPLYFI is a fast-growth AI company, headquartered in Cardiff, UK. We have built an Insight Automation Platform used by some of the world's largest organisations to make measurably better decisions. You will join an ambitious, global team, who thrive on challenges, learning and “pulling together” to solve some of the hardest problems that face humanity. If you are a passionate, driven person, who wants to use cutting edge technology to help organisations to change with conviction, we want to speak to you

**Job title **Head of Marketing

**Gross Salary Range **£65,000 - £85,000 dependant on experience, plus participation in company bonus and share options schemes.

**Location **Flexible within the UK - hybrid working with office locations throughout the UK.

We are Headquartered in Cardiff with team members across the UK, EU and Asia. We all operate using flexible and remote working policies.

**Function **Growth Marketing - driving Go to Market activities in partnership with Sales & Product teams.

**Job Summary**

**We are looking for a Head of Marketing with a passion for understanding our customers and developing disruptive value propositions.**

You will be joining a small, agile team, who like to experiment, hack and learn quickly, without the bureaucracy of larger, slowing moving organisations. You will flourish at AMPLYFI if you are intelligent, curious and biased to action and this role is perfect for anyone keen to take ownership of creating growth and value, without starting from scratch.

We are a well-established organisation, with mature processes and professional practice, but we are always keen to disrupt ourselves and enable talent to learn and grow. Our culture is collaborative and caring - recognising that this is a marathon not a sprint - whilst encouraging ownership and creativity as a way to add value beyond financial.

If these ideas excite you, we would love to connect

**Responsibilities & Duties**

**Plan, implement and deliver a marketing strategy that meets business goals by working closely with the product, sales and customer success teams.' specifically**:

- Developing initiatives to drive demand generation and pipeline utilising a variety of tactics (Paid, Organic,
Direct)
- Create integrated and innovative marketing campaigns run on time and within budget
- Monitor marketing performance against business goals.
- Continually look to improve processes & optimise outcomes

**Key results/objectives**

We think that clear objectives are key to success. In the Marketing Team we work towards Increasing Revenue. As such, you will be responsible for initiatives related to the following:
Key Results:

- Driving revenue from closed won deals associated with marketing
- Increasing the volume of inbound enquiries
- Lowering the cost of customer acquisition
- Shortening the average deal cycle time
- Increase average initial deal value

Achieving these Results are a team effort and you will be supported by all of the Growth Team to succeed

**Qualification and ** **skills**

We are always interested in talking to talented and driven
people. If you feel you don’t 100% fit this criteria, but you have a passion for marketing, please reach out and we will be happy to talk

**Experience**

You will be experienced at leading marketing initiatives at fast-growth software businesses, either as a founder, manager or consultant. With demonstrable experience of:

- Strategy - understanding of business needs over multiple quarters and planning work to meet these needs
- Process - managing yours and others time and actively shaping processes to improve outcomes
- Collaboration - working with specialists in SEO, PPC,
Content, Outbound, UX, and with Product, Sales &
Customer Success Teams on projects
- Leadership - you are comfortable making decisions under pressure, taking ownership of outcomes and inspiring stakeholders to follow you

**Skills**
- Persuasive Writing - you can write copy that moves people from uninterested to excited in just a few lines
- Performance Marketing - you understand the concepts that drive SEO and PPC and can work with specialist to get the most from these activities
- Conversion Optimisation - you can build landing pages and website for Organic, Paid and Direct Traffic and iterate on them using data and best practice to guide you, leveraging specialist collaborators (UX, graphics, web-dev) as required
- Marketing Analytics - you are comfortable with gathering, analysing and telling stories about data from your work
- Web Technologies - you are comfortable with Content
Management Systems, can “tinker” with HTML and CSS and work around problems creating functional systems with tools like Zapier

**More About You**
- **Growth Mindset - **you constantly striving to learn and improve yourself and those around you
- **Customer Centric**:

- you have empathy for customers, users and audiences - you see them as a resource, not a commodity
- **Metho